Brandwave

Shotover Jet vs Skydive Auckland:Which is more popular in New Zealand?

In October 2026, Shotover Jet had more branded searches than Skydive Auckland among adventure activity operators in New Zealand. Shotover Jet had about 17,900 branded searches, while Skydive Auckland had 0. Shotover Jet made up 42.7% of all adventure activity operator searches we track, and Skydive Auckland accounted for 0%. When we asked ChatGPT and Google AI Overviews about adventure activity operators, Skydive Auckland appeared in two of the three answers and Shotover Jet in one. Shotover Jet and Skydive Auckland were each mentioned first in one of the two answers that named either.

Among adventure activity operators in New Zealand in October 2026

Who do people search for more?

Shotover Jet, the only one of the two with measured searches

Shotover Jet 17.9K searchesSkydive Auckland 0 searches

Who does AI mention more?

Skydive Auckland, mentioned in 2 of 3 answers, Shotover Jet in 1

Skydive Auckland in 2 of 3Shotover Jet in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Shotover Jet first in 1Skydive Auckland first in 1

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Top adventure activity operators in ChatGPT and Google AI Overviews

In three ChatGPT questions, Skydive Auckland was mentioned in two out of three: in two of the three ChatGPT answers. Shotover Jet was mentioned in one out of three: in one of the three ChatGPT answers. Shotover Jet and Skydive Auckland were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AJ Hackett Bungy1st
  2. Shotover Jet2nd
  3. Skydive Auckland2nd
  4. Abel Tasman Canyons4th
  5. NZONE Skydive–
  6. Skydive Wanaka–
  7. Huka Falls Jet–
  8. Skydive Taupō–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about adventure activity operators

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Shotover Jet or Skydive Auckland more popular in search?

This chart shows how often people search Google for Shotover Jet and Skydive Auckland by name. Each line represents a brand's share of searches for all eight adventure activity operators we track, month by month, from searches in New Zealand.

Shotover Jet and Skydive Auckland among adventure activity operators in New Zealand, by month

Share of searches by month for Shotover Jet, Skydive Auckland. The figures are in the table below the chart.

View monthly share of searches table
MonthShotover JetNZONE SkydiveSkydive WanakaAJ Hackett BungyHuka Falls JetSkydive TaupōAbel Tasman CanyonsSkydive Auckland
Nov 202549.9%24%4.5%10.6%6.6%3%1.3%0%
Dec 202545.6%25.9%6.1%8%9.5%3.3%1.4%0.01%
Jan 202647%18.5%9.5%8.2%11.4%3.4%1.9%0.01%
Feb 202641.8%25.1%13.5%7.8%7.7%2.7%1.5%0.02%
Mar 202646.7%23.6%10%8.6%6.5%3%1.6%0.02%
Apr 202645.1%26.9%9.7%8.3%6.8%2.3%0.86%0.02%
May 202637.8%30.9%10.7%11.2%5.8%3.1%0.41%0.02%
Jun 202644.9%24%8.3%13.4%6.1%2.9%0.26%0.03%
Jul 202653.1%18%6.2%9.9%9.3%3.3%0.28%0.03%
Aug 202644.9%26.8%9.1%9.6%6.6%2.5%0.43%0.03%
Sep 202643%27.5%10.6%9.1%6.7%2.4%0.62%0%
Oct 202642.7%27.5%10.5%8.9%6.3%3.1%0.93%0%

How has branded search for Shotover Jet and Skydive Auckland changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand adventure activity operators in October 2026?

1 change

  1. Shotover Jet’s share of searches among adventure activity operators in New Zealand has lost ground for 3 months in a row, from 53.1% to 42.7% in October 2026.

How are Shotover Jet’s and Skydive Auckland’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Shotover Jet’s and Skydive Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shotover Jet

6 branded search terms

  • shotover jet
  • shotover jet boat
  • shotover jet book
  • shotover jet queenstown
  • shotoverjet
  • the shotover jet

Skydive Auckland

1 branded search term

  • skydiveauckland

How the Brand Demand Index is measured

Other head-to-heads among adventure activity operators

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