Brandwave

How popular isRentokil in search?

In August 2026, there were an estimated 2.3K branded searches for Rentokil in New Zealand which is down 13.1% over the last 11 months. Rentokil holds 96.2% estimated Share of Search among New Zealand dunedin pest control companies and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Rentokil96.2%
  2. Pest-Gone Services1.3%
  3. The Local Guys Pest Control1.3%
  4. Pest Specialists0.85%
  5. Summit Pest Control0.43%
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Which dunedin pest control companies compete with Rentokil?

Rentokil against dunedin pest control companies in New Zealand, by month

Share of Search by month for Rentokil. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilPest-Gone ServicesThe Local Guys Pest ControlPest SpecialistsSummit Pest Control
Oct 202595.9%1.5%1.1%1.1%0.37%
Nov 202595.9%1%1.7%0.68%0.68%
Dec 202596.7%0.83%1.3%0.83%0.42%
Jan 202695.9%1.4%1%1%0.68%
Feb 202696.8%1.1%0.72%1.1%0.36%
Mar 202695.5%1.5%1.2%1.2%0.6%
Apr 202696.4%1.3%0.66%0.99%0.66%
May 202696%1.3%1%1.3%0.34%
Jun 202696.9%1%1%0.7%0.35%
Jul 202695.4%2.1%1.3%0.84%0.42%
Aug 202696.2%1.3%1.3%0.85%0.43%
Sep 2026—————

  1. 1.Rentokil

    96.2%

    held 1st · 2.3K estimated branded searches · 0% vs prior month · +0.8 points

  2. 2.Pest-Gone Services

    1.3%

    held 2nd · 30 estimated branded searches · -40% vs prior month · -0.8 points

  3. 3.The Local Guys Pest Control

    1.3%

    held 3rd · 30 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Pest Specialists

    0.85%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Summit Pest Control

    0.43%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Rentokil and its closest rivals

How has branded search demand for Rentokil changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rentokil in New Zealand fell from 2.6K to 2.3K.
  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among dunedin pest control companies in New Zealand peaked at 96.9% in June 2026 and was lowest at 95.4% in July 2026.

How did search popularity change for New Zealand dunedin pest control companies in August 2026?

  1. In August 2026, Rentokil gained estimated Share of Search among dunedin pest control companies in New Zealand, from 95.4% to 96.2%.

  2. In August 2026, Pest-Gone Services lost estimated Share of Search among dunedin pest control companies in New Zealand, from 2.1% to 1.3%.

  3. Estimated monthly branded searches for Pest Specialists in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

Which new plymouth pest control companies compete with Rentokil?

Rentokil against new plymouth pest control companies in New Zealand, by month

Share of Search by month for Rentokil, Ecomist. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilEcomistPestAwayBio-Tech Pest ControlTaranaki Property Care
Oct 202550.2%48.6%0.58%0.58%0%
Nov 202540.1%58.5%0.57%0.29%0.57%
Dec 202534%64.7%0.59%0.29%0.44%
Jan 202635.5%62.9%0.63%0.38%0.51%
Feb 202644.5%54.4%0.66%0.16%0.33%
Mar 202647.2%51.2%0.74%0.44%0.44%
Apr 202654.3%43.9%0.93%0.37%0.56%
May 202660.1%38.2%0.63%0.21%0.84%
Jun 202666%32.1%0.95%0.24%0.71%
Jul 202661.4%36.4%1.1%0.27%0.82%
Aug 202656.1%42.7%0.74%0.25%0.25%
Sep 2026—————

  1. 1.Rentokil

    56.1%

    held 1st · 2.3K estimated branded searches · 0% vs prior month · -5.3 points

  2. 2.Ecomist

    42.7%

    held 2nd · 1.7K estimated branded searches · +28.4% vs prior month · +6.3 points

  3. 3.PestAway

    0.74%

    held 3rd · 30 estimated branded searches · -25% vs prior month · -0.3 points

  4. 4.Bio-Tech Pest Control

    0.25%

    moved from 5th to 4th · 10 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Taranaki Property Care

    0.25%

    moved from 4th to 5th · 10 estimated branded searches · -66.7% vs prior month · -0.6 points

Compare search popularity between Rentokil and its closest rivals

How has branded search demand for Rentokil changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among new plymouth pest control companies in New Zealand increased from 50.2% to 56.1%.
  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among new plymouth pest control companies in New Zealand peaked at 66% in June 2026 and was lowest at 34% in December 2025.

How did search popularity change for New Zealand new plymouth pest control companies in August 2026?

  1. In August 2026, Ecomist gained estimated Share of Search among new plymouth pest control companies in New Zealand, from 36.4% to 42.7%.

  2. In August 2026, Rentokil lost estimated Share of Search among new plymouth pest control companies in New Zealand, from 61.4% to 56.1%.

  3. In August 2026, Taranaki Property Care lost estimated Share of Search among new plymouth pest control companies in New Zealand, from 0.82% to 0.25%.

  4. In August 2026, Bio-Tech Pest Control rose from 5th to 4th among new plymouth pest control companies in New Zealand.

Which palmerston north pest control companies compete with Rentokil?

Rentokil against palmerston north pest control companies in New Zealand, by month

Share of Search by month for Rentokil. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilThe Local Guys Pest ControlThe Pest ManPest Control SpecialistsPremium Pest Control
Oct 202595.9%1.1%2.2%0.37%0.37%
Nov 202593.4%1.7%3.3%1%0.66%
Dec 202594.7%1.2%2.4%1.2%0.41%
Jan 202694.9%1%2.4%0.68%1%
Feb 202695.4%0.71%2.1%1.1%0.71%
Mar 202695.3%1.2%2.1%0.89%0.59%
Apr 202696.1%0.66%2%0.33%0.98%
May 202696.3%1%1.7%0.67%0.34%
Jun 202696.9%1%1.4%0.35%0.35%
Jul 202696.6%1.3%1.3%0.43%0.43%
Aug 202696.2%1.3%1.3%0.85%0.43%
Sep 2026—————

  1. 1.Rentokil

    96.2%

    held 1st · 2.3K estimated branded searches · 0% vs prior month · -0.4 points

  2. 2.The Local Guys Pest Control

    1.3%

    held 2nd · 30 estimated branded searches · 0% vs prior month · 0 points

  3. 3.The Pest Man

    1.3%

    held 3rd · 30 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Pest Control Specialists

    0.85%

    held 4th · 20 estimated branded searches · +100% vs prior month · +0.4 points

  5. 5.Premium Pest Control

    0.43%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Rentokil and its closest rivals

How has branded search demand for Rentokil changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among palmerston north pest control companies in New Zealand peaked at 96.9% in June 2026 and was lowest at 93.4% in November 2025.

How did search popularity change for New Zealand palmerston north pest control companies in August 2026?

  1. Estimated monthly branded searches for Pest Control Specialists in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  2. Estimated monthly branded searches for The Pest Man in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

  3. Estimated monthly branded searches for Rentokil in New Zealand fell 13.1% over 11 measured months, from 2.6K to 2.3K in August 2026.

Which pest control companies compete with Rentokil?

Rentokil against pest control companies in New Zealand, by month

Share of Search by month for Rentokil, Flick. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilFlickJim's Pest Control
Oct 202595.6%4%0.37%
Nov 202594.3%5%0.67%
Dec 202592.4%6.8%0.8%
Jan 202694.6%5.4%0%
Feb 202695.4%3.9%0.71%
Mar 202694.1%5.6%0.29%
Apr 202693.6%6.1%0.32%
May 202694.1%5.6%0.33%
Jun 202695.8%3.8%0.35%
Jul 202695.4%3.8%0.84%
Aug 202694.6%5%0.42%
Sep 2026———

  1. 1.Rentokil

    94.6%

    held 1st · 2.3K estimated branded searches · 0% vs prior month · -0.8 points

  2. 2.Flick

    5%

    held 2nd · 120 estimated branded searches · +33.3% vs prior month · +1.2 points

  3. 3.Jim's Pest Control

    0.42%

    held 3rd · 10 estimated branded searches · -50% vs prior month · -0.4 points

Compare search popularity between Rentokil and its closest rivals

How has branded search demand for Rentokil changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand decreased from 95.6% to 94.6%.
  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand peaked at 95.8% in June 2026 and was lowest at 92.4% in December 2025.

How did search popularity change for New Zealand pest control companies in August 2026?

  1. In August 2026, Flick gained estimated Share of Search among pest control companies in New Zealand, from 3.8% to 5%.

  2. In August 2026, Rentokil lost estimated Share of Search among pest control companies in New Zealand, from 95.4% to 94.6%.

How is Rentokil measured?

Brandwave collects information about searches that people make online using Rentokil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • initial rentokil
  • my rentokil
  • rentokil
  • rentokil co nz
  • rentokil company
  • rentokil dunedin
  • rentokil fleas
  • rentokil initial company
  • rentokil initial ltd
  • rentokil near me
  • rentokil new plymouth
  • rentokil new zealand
  • rentokil nz
  • rentokil online
  • rentokil palmerston north
  • rentokil rat bait
  • rentokil rats

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How the Brand Demand Index is measured

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