Brandwave

How popular isThe Local Guys Pest Control in search?

In August 2026, there were an estimated 30 branded searches for The Local Guys Pest Control in New Zealand which held steady over the last 11 months. The Local Guys Pest Control holds 1.3% estimated Share of Search among New Zealand dunedin pest control companies and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Rentokil96.2%
  2. Pest-Gone Services1.3%
  3. The Local Guys Pest Control1.3%
  4. Pest Specialists0.85%
  5. Summit Pest Control0.43%

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Which dunedin pest control companies compete with The Local Guys Pest Control?

The Local Guys Pest Control against dunedin pest control companies in New Zealand, by month

Share of Search by month for Rentokil, The Local Guys Pest Control. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilPest-Gone ServicesThe Local Guys Pest ControlPest SpecialistsSummit Pest Control
Oct 202595.9%1.5%1.1%1.1%0.37%
Nov 202595.9%1%1.7%0.68%0.68%
Dec 202596.7%0.83%1.3%0.83%0.42%
Jan 202695.9%1.4%1%1%0.68%
Feb 202696.8%1.1%0.72%1.1%0.36%
Mar 202695.5%1.5%1.2%1.2%0.6%
Apr 202696.4%1.3%0.66%0.99%0.66%
May 202696%1.3%1%1.3%0.34%
Jun 202696.9%1%1%0.7%0.35%
Jul 202695.4%2.1%1.3%0.84%0.42%
Aug 202696.2%1.3%1.3%0.85%0.43%
Sep 2026—————
  1. 1.Rentokil

    96.2%

    held 1st · 2.3K estimated branded searches · 0% vs prior month · +0.8 points

  2. held 2nd · 30 estimated branded searches · -40% vs prior month · -0.8 points

  3. held 3rd · 30 estimated branded searches · 0% vs prior month · 0 points

  4. held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Local Guys Pest Control and its closest rivals

How has branded search demand for The Local Guys Pest Control changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Local Guys Pest Control in New Zealand held steady at 30.
  • Across the 11 months ending August 2026, The Local Guys Pest Control’s estimated Share of Search among dunedin pest control companies in New Zealand peaked at 1.7% in November 2025 and was lowest at 0.66% in April 2026.
  • Across the 11 months ending August 2026, The Local Guys Pest Control rose from 4th to 3rd among dunedin pest control companies in New Zealand.

How did search popularity change for New Zealand dunedin pest control companies in August 2026?

  1. In August 2026, Rentokil gained estimated Share of Search among dunedin pest control companies in New Zealand, from 95.4% to 96.2%.

  2. In August 2026, Pest-Gone Services lost estimated Share of Search among dunedin pest control companies in New Zealand, from 2.1% to 1.3%.

  3. Estimated monthly branded searches for Pest Specialists in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

Which palmerston north pest control companies compete with The Local Guys Pest Control?

The Local Guys Pest Control against palmerston north pest control companies in New Zealand, by month

Share of Search by month for Rentokil, The Local Guys Pest Control. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilThe Local Guys Pest ControlThe Pest ManPest Control SpecialistsPremium Pest Control
Oct 202595.9%1.1%2.2%0.37%0.37%
Nov 202593.4%1.7%3.3%1%0.66%
Dec 202594.7%1.2%2.4%1.2%0.41%
Jan 202694.9%1%2.4%0.68%1%
Feb 202695.4%0.71%2.1%1.1%0.71%
Mar 202695.3%1.2%2.1%0.89%0.59%
Apr 202696.1%0.66%2%0.33%0.98%
May 202696.3%1%1.7%0.67%0.34%
Jun 202696.9%1%1.4%0.35%0.35%
Jul 202696.6%1.3%1.3%0.43%0.43%
Aug 202696.2%1.3%1.3%0.85%0.43%
Sep 2026—————
  1. 1.Rentokil

    96.2%

    held 1st · 2.3K estimated branded searches · 0% vs prior month · -0.4 points

  2. held 2nd · 30 estimated branded searches · 0% vs prior month · 0 points

  3. held 3rd · 30 estimated branded searches · 0% vs prior month · 0 points

  4. held 4th · 20 estimated branded searches · +100% vs prior month · +0.4 points

  5. held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Local Guys Pest Control and its closest rivals

How has branded search demand for The Local Guys Pest Control changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand palmerston north pest control companies in August 2026?

  1. Estimated monthly branded searches for Pest Control Specialists in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  2. Estimated monthly branded searches for The Pest Man in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

  3. Estimated monthly branded searches for Rentokil in New Zealand fell 13.1% over 11 measured months, from 2.6K to 2.3K in August 2026.

How is The Local Guys Pest Control measured?

Brandwave collects information about searches that people make online using The Local Guys Pest Control’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • the local guys pest control

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How the Brand Demand Index is measured

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