Rentokil vs The Local Guys Pest Control:Which is more popular by branded search in New Zealand?
In August 2026, Rentokil had more branded searches than The Local Guys Pest Control among palmerston north pest control companies in New Zealand. Rentokil was estimated to have 2.3K branded searches compared to The Local Guys Pest Control’s 30, and held a 96.2% Share of Search versus The Local Guys Pest Control’s 1.3%.
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Which is more popular in search, Rentokil or The Local Guys Pest Control?
Compare Palmerston North pest control companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rentokil, The Local Guys Pest Control. The figures are in the table below the chart.
View monthly share of search table
| Month | Rentokil | The Local Guys Pest Control | The Pest Man | Pest Control Specialists | Premium Pest Control |
|---|---|---|---|---|---|
| Oct 2025 | 95.9% | 1.1% | 2.2% | 0.37% | 0.37% |
| Nov 2025 | 93.4% | 1.7% | 3.3% | 1% | 0.66% |
| Dec 2025 | 94.7% | 1.2% | 2.4% | 1.2% | 0.41% |
| Jan 2026 | 94.9% | 1% | 2.4% | 0.68% | 1% |
| Feb 2026 | 95.4% | 0.71% | 2.1% | 1.1% | 0.71% |
| Mar 2026 | 95.3% | 1.2% | 2.1% | 0.89% | 0.59% |
| Apr 2026 | 96.1% | 0.66% | 2% | 0.33% | 0.98% |
| May 2026 | 96.3% | 1% | 1.7% | 0.67% | 0.34% |
| Jun 2026 | 96.9% | 1% | 1.4% | 0.35% | 0.35% |
| Jul 2026 | 96.6% | 1.3% | 1.3% | 0.43% | 0.43% |
| Aug 2026 | 96.2% | 1.3% | 1.3% | 0.85% | 0.43% |
| Sep 2026 | — | — | — | — | — |
How has the Rentokil and The Local Guys Pest Control comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of The Local Guys Pest Control in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among palmerston north pest control companies in New Zealand moved from 95.9% to 96.2%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
- Across the 11 months ending August 2026, The Local Guys Pest Control’s estimated Share of Search among palmerston north pest control companies in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand palmerston north pest control companies in August 2026?
1 change
Estimated monthly branded searches for Rentokil in New Zealand fell 13.1% over 11 measured months, from 2.6K to 2.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rentokil’s and The Local Guys Pest Control’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rentokil
17 branded search terms
- initial rentokil
- my rentokil
- rentokil
- rentokil co nz
- rentokil company
- rentokil dunedin
- rentokil fleas
- rentokil initial company
- rentokil initial ltd
- rentokil near me
- rentokil new plymouth
- rentokil new zealand
- rentokil nz
- rentokil online
- rentokil palmerston north
- rentokil rat bait
- rentokil rats
The Local Guys Pest Control
1 branded search term
- the local guys pest control
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