Jim's Pest Control vs Rentokil:Which is more popular by branded search in New Zealand?
In August 2026, Rentokil had more branded searches than Jim's Pest Control among pest control companies in New Zealand. Rentokil was estimated to have 2.3K branded searches compared to Jim's Pest Control’s 10, and held a 94.6% Share of Search versus Jim's Pest Control’s 0.42%.
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Which is more popular in search, Jim's Pest Control or Rentokil?
Compare the pest control companies New Zealand homes and businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rentokil, Jim's Pest Control. The figures are in the table below the chart.
View monthly share of search table
| Month | Rentokil | Flick | Jim's Pest Control |
|---|---|---|---|
| Oct 2025 | 95.6% | 4% | 0.37% |
| Nov 2025 | 94.3% | 5% | 0.67% |
| Dec 2025 | 92.4% | 6.8% | 0.8% |
| Jan 2026 | 94.6% | 5.4% | 0% |
| Feb 2026 | 95.4% | 3.9% | 0.71% |
| Mar 2026 | 94.1% | 5.6% | 0.29% |
| Apr 2026 | 93.6% | 6.1% | 0.32% |
| May 2026 | 94.1% | 5.6% | 0.33% |
| Jun 2026 | 95.8% | 3.8% | 0.35% |
| Jul 2026 | 95.4% | 3.8% | 0.84% |
| Aug 2026 | 94.6% | 5% | 0.42% |
| Sep 2026 | — | — | — |
How has the Jim's Pest Control and Rentokil comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of Jim's Pest Control in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jim's Pest Control’s estimated Share of Search among pest control companies in New Zealand moved from 0.37% to 0.42%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand moved from 95.6% to 94.6%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand pest control companies in August 2026?
1 change
In August 2026, Rentokil lost estimated Share of Search among pest control companies in New Zealand, from 95.4% to 94.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Jim's Pest Control’s and Rentokil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jim's Pest Control
2 branded search terms
- jims co nz
- jims pest control
Rentokil
17 branded search terms
- initial rentokil
- my rentokil
- rentokil
- rentokil co nz
- rentokil company
- rentokil dunedin
- rentokil fleas
- rentokil initial company
- rentokil initial ltd
- rentokil near me
- rentokil new plymouth
- rentokil new zealand
- rentokil nz
- rentokil online
- rentokil palmerston north
- rentokil rat bait
- rentokil rats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.