Brandwave

Pest control companies in New Zealand:Which brands are most popular in search?

In August 2026, Rentokil was the most searched among pest control companies in New Zealand, with an estimated 2.3K branded searches and 94.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rentokil94.6%
  2. Flick5%
  3. Jim's Pest Control0.42%

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Share of SearchLeaderboard

Compare the pest control companies New Zealand homes and businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pest control companies in New Zealand, by month

Share of Search by month for Rentokil, Flick. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilFlickJim's Pest Control
Oct 202595.6%4%0.37%
Nov 202594.3%5%0.67%
Dec 202592.4%6.8%0.8%
Jan 202694.6%5.4%0%
Feb 202695.4%3.9%0.71%
Mar 202694.1%5.6%0.29%
Apr 202693.6%6.1%0.32%
May 202694.1%5.6%0.33%
Jun 202695.8%3.8%0.35%
Jul 202695.4%3.8%0.84%
Aug 202694.6%5%0.42%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Rentokil

    94.6%

    held 1st · 2.3K estimated branded searches · 0% vs prior month · -0.8 points

  2. 2.Flick

    5%

    held 2nd · 120 estimated branded searches · +33.3% vs prior month · +1.2 points

  3. held 3rd · 10 estimated branded searches · -50% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among pest control companies in New Zealand?

In August 2026, Rentokil was the most searched among pest control companies in New Zealand, with an estimated 2.3K branded searches and 94.6% estimated Share of Search within this set. Flick is in 2nd place, 89.5 percentage points behind at 5% Share of Search.

New Zealand pest control companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rentokil95.6% → 94.6%95.8%Jun 202692.4%Dec 20251st
Flick4% → 5%6.8%Dec 20253.8%Jul 20262nd
Jim's Pest Control0.37% → 0.42%0.84%Jul 20260%Jan 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand decreased from 95.6% to 94.6%.
  • Across the 11 months ending August 2026, Flick’s estimated Share of Search among pest control companies in New Zealand increased from 4% to 5%.
  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand peaked at 95.8% in June 2026 and was lowest at 92.4% in December 2025.
  • Across the 11 months ending August 2026, Flick’s estimated Share of Search among pest control companies in New Zealand peaked at 6.8% in December 2025 and was lowest at 3.8% in July 2026.
  • Across the 11 months ending August 2026, Jim's Pest Control held steady: its estimated Share of Search among pest control companies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand pest control companies in August 2026?

  1. In August 2026, Flick gained estimated Share of Search among pest control companies in New Zealand, from 3.8% to 5%.

  2. In August 2026, Rentokil lost estimated Share of Search among pest control companies in New Zealand, from 95.4% to 94.6%.

How the Brand Demand Index is measured

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