Flick vs Rentokil:Which is more popular by branded search in New Zealand?
In August 2026, Rentokil had more branded searches than Flick among pest control companies in New Zealand. Rentokil was estimated to have 2.3K branded searches compared to Flick’s 120, and held a 94.6% Share of Search versus Flick’s 5%.
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Which is more popular in search, Flick or Rentokil?
Compare the pest control companies New Zealand homes and businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rentokil, Flick. The figures are in the table below the chart.
View monthly share of search table
| Month | Rentokil | Flick | Jim's Pest Control |
|---|---|---|---|
| Oct 2025 | 95.6% | 4% | 0.37% |
| Nov 2025 | 94.3% | 5% | 0.67% |
| Dec 2025 | 92.4% | 6.8% | 0.8% |
| Jan 2026 | 94.6% | 5.4% | 0% |
| Feb 2026 | 95.4% | 3.9% | 0.71% |
| Mar 2026 | 94.1% | 5.6% | 0.29% |
| Apr 2026 | 93.6% | 6.1% | 0.32% |
| May 2026 | 94.1% | 5.6% | 0.33% |
| Jun 2026 | 95.8% | 3.8% | 0.35% |
| Jul 2026 | 95.4% | 3.8% | 0.84% |
| Aug 2026 | 94.6% | 5% | 0.42% |
| Sep 2026 | — | — | — |
How has the Flick and Rentokil comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of Flick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flick’s estimated Share of Search among pest control companies in New Zealand moved from 4% to 5%, and its estimated monthly branded searches moved from 110 to 120.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand moved from 95.6% to 94.6%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand pest control companies in August 2026?
2 changes
In August 2026, Flick gained estimated Share of Search among pest control companies in New Zealand, from 3.8% to 5%.
In August 2026, Rentokil lost estimated Share of Search among pest control companies in New Zealand, from 95.4% to 94.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Flick’s and Rentokil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flick
3 branded search terms
- flick pest control
- flick pest control napier
- flick pest control nz
Rentokil
17 branded search terms
- initial rentokil
- my rentokil
- rentokil
- rentokil co nz
- rentokil company
- rentokil dunedin
- rentokil fleas
- rentokil initial company
- rentokil initial ltd
- rentokil near me
- rentokil new plymouth
- rentokil new zealand
- rentokil nz
- rentokil online
- rentokil palmerston north
- rentokil rat bait
- rentokil rats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.