PestAway vs Rentokil:Which is more popular by branded search in New Zealand?
In August 2026, Rentokil had more branded searches than PestAway among new plymouth pest control companies in New Zealand. Rentokil was estimated to have 2.3K branded searches compared to PestAway’s 30, and held a 56.1% Share of Search versus PestAway’s 0.74%.
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Which is more popular in search, PestAway or Rentokil?
Compare New Plymouth pest control companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rentokil, PestAway. The figures are in the table below the chart.
View monthly share of search table
| Month | Rentokil | Ecomist | PestAway | Bio-Tech Pest Control | Taranaki Property Care |
|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 48.6% | 0.58% | 0.58% | 0% |
| Nov 2025 | 40.1% | 58.5% | 0.57% | 0.29% | 0.57% |
| Dec 2025 | 34% | 64.7% | 0.59% | 0.29% | 0.44% |
| Jan 2026 | 35.5% | 62.9% | 0.63% | 0.38% | 0.51% |
| Feb 2026 | 44.5% | 54.4% | 0.66% | 0.16% | 0.33% |
| Mar 2026 | 47.2% | 51.2% | 0.74% | 0.44% | 0.44% |
| Apr 2026 | 54.3% | 43.9% | 0.93% | 0.37% | 0.56% |
| May 2026 | 60.1% | 38.2% | 0.63% | 0.21% | 0.84% |
| Jun 2026 | 66% | 32.1% | 0.95% | 0.24% | 0.71% |
| Jul 2026 | 61.4% | 36.4% | 1.1% | 0.27% | 0.82% |
| Aug 2026 | 56.1% | 42.7% | 0.74% | 0.25% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the PestAway and Rentokil comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of PestAway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PestAway’s estimated Share of Search among new plymouth pest control companies in New Zealand moved from 0.58% to 0.74%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among new plymouth pest control companies in New Zealand moved from 50.2% to 56.1%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand new plymouth pest control companies in August 2026?
1 change
In August 2026, Rentokil lost estimated Share of Search among new plymouth pest control companies in New Zealand, from 61.4% to 56.1%.
How each brand is measured
Brandwave collects information about searches that people make online using PestAway’s and Rentokil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PestAway
3 branded search terms
- pestaway new plymouth
- pestaway nz
- pestaway pest control
Rentokil
17 branded search terms
- initial rentokil
- my rentokil
- rentokil
- rentokil co nz
- rentokil company
- rentokil dunedin
- rentokil fleas
- rentokil initial company
- rentokil initial ltd
- rentokil near me
- rentokil new plymouth
- rentokil new zealand
- rentokil nz
- rentokil online
- rentokil palmerston north
- rentokil rat bait
- rentokil rats
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