Brandwave

How popular isPlunket?

In September 2026, people searched for Plunket by name about 5,030 times in New Zealand, a 16.7% increase from the previous year. These searches made up 43.9% of all New Zealand child and family charity searches, placing Plunket first out of nine charities. When we asked both ChatGPT and Google AI Overviews about child and family charities, Plunket appeared in one of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Plunket is the most searched of 9 competitors and the fourth most recommended in AI answers.

  1. PlunketShare of searches 43.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. Barnardos Early LearningShare of searches 20.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. VarietyShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. IHC New ZealandShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Starship FoundationShare of searches 6.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top child and family charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Plunket was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Plunket is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barnardos Early Learning1st
  2. KidsCan2nd
  3. Variety3rd
  4. Plunket4th
  5. ChildFund New Zealand5th
  6. Ronald McDonald House Charities6th
  7. IHC New Zealand–
  8. Starship Foundation–
  9. Make-A-Wish NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KidsCan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child and family charities

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which child and family charities compete with Plunket?

Plunket against child and family charities in New Zealand, by month

Share of searches by month for Plunket, Barnardos Early Learning, Variety, IHC New Zealand, Starship Foundation, ChildFund New Zealand, Make-A-Wish NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthPlunketBarnardos Early LearningVarietyIHC New ZealandStarship FoundationChildFund New ZealandMake-A-Wish NZRonald McDonald House CharitiesKidsCan
Oct 202540.5%22.5%10.4%8.6%8.5%2.8%3%3.7%—
Nov 202538%16.9%18.8%8.3%9.2%3.6%2.3%2.8%—
Dec 202535.8%16.9%18.8%9.6%9.6%3.7%2.8%2.8%—
Jan 202638%20.5%15.2%8.1%8.1%3.8%2.8%3.5%—
Feb 202630.4%19.7%21.9%9.6%9.4%2.9%2.7%3.3%—
Mar 202631.9%25.1%15.7%9%8.8%4%2.8%2.8%—
Apr 202639%20.7%12.4%10.1%8%3.5%3.5%2.8%—
May 202639%21.4%13.1%9.3%9.4%2%2.3%3.5%—
Jun 202638.1%16.6%15.5%9.2%7.9%2.3%2.8%7.7%—
Jul 202644.3%16.4%15.6%7.9%6.4%3.2%2.8%3.4%—
Aug 202650.6%15.9%9.5%7.7%6.1%2.5%2.7%4.9%—
Sep 202643.9%20.9%12.6%9.3%6.5%2.8%2.3%1.8%—

  1. 1.Plunket

    43.9%

    Held 1st. 5K estimated branded searches, -16.9% vs prior month. Share -6.8 points.

  2. 2.Barnardos Early Learning

    20.9%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +5 points.

  3. 3.Variety

    12.6%

    Held 3rd. 1.4K estimated branded searches, +26.3% vs prior month. Share +3 points.

  4. 4.IHC New Zealand

    9.3%

    Held 4th. 1.1K estimated branded searches, +16.3% vs prior month. Share +1.6 points.

  5. 5.Starship Foundation

    6.5%

    Held 5th. 740 estimated branded searches, +1.4% vs prior month. Share +0.3 points.

  6. 6.ChildFund New Zealand

    2.8%

    Moved from 8th to 6th. 320 estimated branded searches, +6.7% vs prior month. Share +0.3 points.

  7. 7.Make-A-Wish NZ

    2.3%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  8. 8.Ronald McDonald House Charities

    1.8%

    Moved from 6th to 8th. 210 estimated branded searches, -64.4% vs prior month. Share -3.1 points.

  9. —.KidsCan

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Plunket and its closest rivals

Every comparison with Plunket

7 comparisons

How has branded search demand for Plunket changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Plunket in New Zealand rose from 4.3K to 5K.
  • Across the 12 months ending September 2026, Plunket’s share of searches among child and family charities in New Zealand increased from 40.5% to 43.9%.
  • Across the 12 months ending September 2026, Plunket’s share of searches among child and family charities in New Zealand peaked at 50.6% in August 2026 and was lowest at 30.4% in February 2026.

How did search popularity change for New Zealand child and family charities in September 2026?

6 changes

  1. In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%.

  2. In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%.

  3. In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%.

  4. In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.

  5. In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%.

  6. Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026.

How are Plunket’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Plunket’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • plunket dunedin
  • plunket line
  • plunket lower hutt
  • plunket palmerston north
  • plunket papakura
  • plunket queenstown
  • plunket rotorua
  • plunketline
  • plunketline 0800
  • plunketline number

Do you work for Plunket? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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