How popular isKidsCan?
KidsCan has no measured branded demand in New Zealand yet. When we asked both ChatGPT and Google AI Overviews about child and family charities, KidsCan appeared in two of the four answers and was the second most recommended of the nine.
KidsCan is not measured in search this month and the second most recommended in AI answers.
PlunketShare of searches 43.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Barnardos Early LearningShare of searches 20.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
VarietyShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
IHC New ZealandShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
KidsCanShare of searches –Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top child and family charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KidsCan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. KidsCan is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- KidsCan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child and family charities
4 answers
Asked ChatGPT
“Which child and family charity should I join in New Zealand?”
Asked ChatGPT
“What are the best child and family charities in New Zealand?”
Asked ChatGPT
“What's the best child and family charity in New Zealand for supporting children?”
Searched Google, AI Overview
“family support charity”
Searched Google, AI Overview
“child and family charities nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which child and family charities compete with KidsCan?
Share of searches by month for Plunket, Barnardos Early Learning, Variety, IHC New Zealand, Starship Foundation, ChildFund New Zealand, Make-A-Wish NZ, KidsCan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plunket | Barnardos Early Learning | Variety | IHC New Zealand | Starship Foundation | ChildFund New Zealand | Make-A-Wish NZ | Ronald McDonald House Charities | KidsCan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 22.5% | 10.4% | 8.6% | 8.5% | 2.8% | 3% | 3.7% | — |
| Nov 2025 | 38% | 16.9% | 18.8% | 8.3% | 9.2% | 3.6% | 2.3% | 2.8% | — |
| Dec 2025 | 35.8% | 16.9% | 18.8% | 9.6% | 9.6% | 3.7% | 2.8% | 2.8% | — |
| Jan 2026 | 38% | 20.5% | 15.2% | 8.1% | 8.1% | 3.8% | 2.8% | 3.5% | — |
| Feb 2026 | 30.4% | 19.7% | 21.9% | 9.6% | 9.4% | 2.9% | 2.7% | 3.3% | — |
| Mar 2026 | 31.9% | 25.1% | 15.7% | 9% | 8.8% | 4% | 2.8% | 2.8% | — |
| Apr 2026 | 39% | 20.7% | 12.4% | 10.1% | 8% | 3.5% | 3.5% | 2.8% | — |
| May 2026 | 39% | 21.4% | 13.1% | 9.3% | 9.4% | 2% | 2.3% | 3.5% | — |
| Jun 2026 | 38.1% | 16.6% | 15.5% | 9.2% | 7.9% | 2.3% | 2.8% | 7.7% | — |
| Jul 2026 | 44.3% | 16.4% | 15.6% | 7.9% | 6.4% | 3.2% | 2.8% | 3.4% | — |
| Aug 2026 | 50.6% | 15.9% | 9.5% | 7.7% | 6.1% | 2.5% | 2.7% | 4.9% | — |
| Sep 2026 | 43.9% | 20.9% | 12.6% | 9.3% | 6.5% | 2.8% | 2.3% | 1.8% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 5K | -16.9% | -6.8 points | |
| 2, held 2nd | 20.9% | 2.4K | +26.3% | +5 points | |
| 3, held 3rd | 12.6% | 1.4K | +26.3% | +3 points | |
| 4, held 4th | 9.3% | 1.1K | +16.3% | +1.6 points | |
| 5, held 5th | 6.5% | 740 | +1.4% | +0.3 points | |
| 6, moved from 8th to 6th | 2.8% | 320 | +6.7% | +0.3 pointsmoved from 8th to 6th | |
| 7, held 7th | 2.3% | 260 | -18.8% | -0.4 points | |
| 8, moved from 6th to 8th | 1.8% | 210 | -64.4% | -3.1 pointsmoved from 6th to 8th | |
| —, not measured this month | — | — | — | — |
1.
Plunket43.9%
Held 1st. 5K estimated branded searches, -16.9% vs prior month. Share -6.8 points.
20.9%
Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +5 points.
3.
Variety12.6%
Held 3rd. 1.4K estimated branded searches, +26.3% vs prior month. Share +3 points.
9.3%
Held 4th. 1.1K estimated branded searches, +16.3% vs prior month. Share +1.6 points.
6.5%
Held 5th. 740 estimated branded searches, +1.4% vs prior month. Share +0.3 points.
2.8%
Moved from 8th to 6th. 320 estimated branded searches, +6.7% vs prior month. Share +0.3 points.
2.3%
Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.
Moved from 6th to 8th. 210 estimated branded searches, -64.4% vs prior month. Share -3.1 points.
—.
KidsCan—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between KidsCan and its closest rivals
How did search popularity change for New Zealand child and family charities in September 2026?
6 changes
In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%.
In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%.
In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%.
In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.
In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%.
Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026.
How are KidsCan’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KidsCan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kids can
- kidscan
Do you work for KidsCan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does KidsCan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| National charities | — | — | Show ranking |
| Child and family charities | — | — | Shown above |
Is KidsCan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.