How popular isBarnardos Early Learning?
In September 2026, people searched for Barnardos Early Learning by name about 2,580 times in New Zealand, about the same as the previous year. These searches made up 20.9% of all New Zealand child and family charity searches, placing Barnardos Early Learning second out of nine charities. When we asked both ChatGPT and Google AI Overviews about child and family charities, Barnardos Early Learning appeared in three of the four answers and was the most recommended of the nine.
Barnardos Early Learning is the second most searched of 9 competitors and the most recommended in AI answers.
PlunketShare of searches 43.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Barnardos Early LearningShare of searches 20.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
VarietyShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
IHC New ZealandShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Starship FoundationShare of searches 6.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top child and family charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Barnardos Early Learning was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Barnardos Early Learning is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KidsCan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child and family charities
4 answers
Asked ChatGPT
“Which child and family charity should I join in New Zealand?”
Asked ChatGPT
“What are the best child and family charities in New Zealand?”
Asked ChatGPT
“What's the best child and family charity in New Zealand for supporting children?”
Searched Google, AI Overview
“family support charity”
Searched Google, AI Overview
“child and family charities nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which child and family charities compete with Barnardos Early Learning?
Share of searches by month for Plunket, Barnardos Early Learning, Variety, IHC New Zealand, Starship Foundation, ChildFund New Zealand, Make-A-Wish NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plunket | Barnardos Early Learning | Variety | IHC New Zealand | Starship Foundation | ChildFund New Zealand | Make-A-Wish NZ | Ronald McDonald House Charities | KidsCan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 22.5% | 10.4% | 8.6% | 8.5% | 2.8% | 3% | 3.7% | — |
| Nov 2025 | 38% | 16.9% | 18.8% | 8.3% | 9.2% | 3.6% | 2.3% | 2.8% | — |
| Dec 2025 | 35.8% | 16.9% | 18.8% | 9.6% | 9.6% | 3.7% | 2.8% | 2.8% | — |
| Jan 2026 | 38% | 20.5% | 15.2% | 8.1% | 8.1% | 3.8% | 2.8% | 3.5% | — |
| Feb 2026 | 30.4% | 19.7% | 21.9% | 9.6% | 9.4% | 2.9% | 2.7% | 3.3% | — |
| Mar 2026 | 31.9% | 25.1% | 15.7% | 9% | 8.8% | 4% | 2.8% | 2.8% | — |
| Apr 2026 | 39% | 20.7% | 12.4% | 10.1% | 8% | 3.5% | 3.5% | 2.8% | — |
| May 2026 | 39% | 21.4% | 13.1% | 9.3% | 9.4% | 2% | 2.3% | 3.5% | — |
| Jun 2026 | 38.1% | 16.6% | 15.5% | 9.2% | 7.9% | 2.3% | 2.8% | 7.7% | — |
| Jul 2026 | 44.3% | 16.4% | 15.6% | 7.9% | 6.4% | 3.2% | 2.8% | 3.4% | — |
| Aug 2026 | 50.6% | 15.9% | 9.5% | 7.7% | 6.1% | 2.5% | 2.7% | 4.9% | — |
| Sep 2026 | 43.9% | 20.9% | 12.6% | 9.3% | 6.5% | 2.8% | 2.3% | 1.8% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 5K | -16.9% | -6.8 points | |
| 2, held 2nd | 20.9% | 2.4K | +26.3% | +5 points | |
| 3, held 3rd | 12.6% | 1.4K | +26.3% | +3 points | |
| 4, held 4th | 9.3% | 1.1K | +16.3% | +1.6 points | |
| 5, held 5th | 6.5% | 740 | +1.4% | +0.3 points | |
| 6, moved from 8th to 6th | 2.8% | 320 | +6.7% | +0.3 pointsmoved from 8th to 6th | |
| 7, held 7th | 2.3% | 260 | -18.8% | -0.4 points | |
| 8, moved from 6th to 8th | 1.8% | 210 | -64.4% | -3.1 pointsmoved from 6th to 8th | |
| —, not measured this month | — | — | — | — |
1.
Plunket43.9%
Held 1st. 5K estimated branded searches, -16.9% vs prior month. Share -6.8 points.
20.9%
Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +5 points.
3.
Variety12.6%
Held 3rd. 1.4K estimated branded searches, +26.3% vs prior month. Share +3 points.
9.3%
Held 4th. 1.1K estimated branded searches, +16.3% vs prior month. Share +1.6 points.
6.5%
Held 5th. 740 estimated branded searches, +1.4% vs prior month. Share +0.3 points.
2.8%
Moved from 8th to 6th. 320 estimated branded searches, +6.7% vs prior month. Share +0.3 points.
2.3%
Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.
Moved from 6th to 8th. 210 estimated branded searches, -64.4% vs prior month. Share -3.1 points.
—.
KidsCan—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Barnardos Early Learning and its closest rivals
- Barnardos Early Learning vs Plunket: compare popularity
- Barnardos Early Learning vs Variety: compare popularity
- Barnardos Early Learning vs IHC New Zealand: compare popularity
- Barnardos Early Learning vs Starship Foundation: compare popularity
- Barnardos Early Learning vs ChildFund New Zealand: compare popularity
- Compare Barnardos Early Learning with any brand
Every comparison with Barnardos Early Learning
13 comparisons
- Active Explorers vs Barnardos Early Learning
- Barnardos Early Learning vs BestStart
- Barnardos Early Learning vs Kindercare
- Barnardos Early Learning vs Plunket
- Barnardos Early Learning vs Variety
- Barnardos Early Learning vs IHC New Zealand
- Barnardos Early Learning vs Evolve Education
- Barnardos Early Learning vs Starship Foundation
- Barnardos Early Learning vs Remuera Montessori
- Barnardos Early Learning vs ChildFund New Zealand
- Barnardos Early Learning vs Make-A-Wish NZ
- Barnardos Early Learning vs Ronald McDonald House Charities
- Barnardos Early Learning vs Busy Bees
How has branded search demand for Barnardos Early Learning changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Barnardos Early Learning in New Zealand held steady at 2.6K.
- Across the 12 months ending September 2026, Barnardos Early Learning’s share of searches among child and family charities in New Zealand decreased from 22.5% to 20.9%.
- Across the 12 months ending September 2026, Barnardos Early Learning’s share of searches among child and family charities in New Zealand peaked at 25.1% in March 2026 and was lowest at 15.9% in August 2026.
How did search popularity change for New Zealand child and family charities in September 2026?
6 changes
In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%.
In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%.
In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%.
In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.
In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%.
Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026.
How are Barnardos Early Learning’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Barnardos Early Learning’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- barnardos
- barnardos early learning
- barnardos early learning centre
Do you work for Barnardos Early Learning? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Barnardos Early Learning compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Early childhood education providers | 4th of 8 | 13.8% | Show ranking |
| Child and family charities | 2nd of 9 | 20.9% | Shown above |
Is Barnardos Early Learning your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.