Brandwave

Barnardos Early Learning vs Variety:Which is more popular?

In September 2026, Barnardos Early Learning had more branded searches than Variety among child and family charities in New Zealand. Barnardos Early Learning had about 2,400 branded searches, while Variety had 1,440. Barnardos Early Learning made up 20.9% of all child and family charity searches we track, and Variety accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about child and family charities, Barnardos Early Learning appeared in three of the four answers and Variety in two. Barnardos Early Learning was mentioned before Variety in two out of three answers.

Among child and family charities in New Zealand in September 2026

Who do people search for more?

Barnardos Early Learning, about 67% more searches than Variety

Barnardos Early Learning 2.4K searchesVariety 1.4K searches

Who does AI mention more?

Barnardos Early Learning, mentioned in 3 of 4 answers, Variety in 2

Barnardos Early Learning in 3 of 4Variety in 2 of 4

Who does AI recommend more?

Barnardos Early Learning, named ahead of Variety in 2 of 3 answers

Barnardos Early Learning first in 2Variety first in 1

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Top child and family charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Barnardos Early Learning was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Variety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Barnardos Early Learning was listed before Variety in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barnardos Early Learning1st
  2. Variety2nd
  3. Plunket3rd
  4. ChildFund New Zealand4th
  5. Ronald McDonald House Charities5th
  6. IHC New Zealand–
  7. Starship Foundation–
  8. Make-A-Wish NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child and family charities

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Barnardos Early Learning or Variety more popular in search?

This chart shows how often people search Google for Barnardos Early Learning and Variety by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.

Barnardos Early Learning and Variety among child and family charities in New Zealand, by month

Share of searches by month for Barnardos Early Learning, Variety. The figures are in the table below the chart.

View monthly share of searches table
MonthPlunketBarnardos Early LearningVarietyIHC New ZealandStarship FoundationChildFund New ZealandMake-A-Wish NZRonald McDonald House Charities
Oct 202540.5%22.5%10.4%8.6%8.5%2.8%3%3.7%
Nov 202538%16.9%18.8%8.3%9.2%3.6%2.3%2.8%
Dec 202535.8%16.9%18.8%9.6%9.6%3.7%2.8%2.8%
Jan 202638%20.5%15.2%8.1%8.1%3.8%2.8%3.5%
Feb 202630.4%19.7%21.9%9.6%9.4%2.9%2.7%3.3%
Mar 202631.9%25.1%15.7%9%8.8%4%2.8%2.8%
Apr 202639%20.7%12.4%10.1%8%3.5%3.5%2.8%
May 202639%21.4%13.1%9.3%9.4%2%2.3%3.5%
Jun 202638.1%16.6%15.5%9.2%7.9%2.3%2.8%7.7%
Jul 202644.3%16.4%15.6%7.9%6.4%3.2%2.8%3.4%
Aug 202650.6%15.9%9.5%7.7%6.1%2.5%2.7%4.9%
Sep 202643.9%20.9%12.6%9.3%6.5%2.8%2.3%1.8%

How has the Barnardos Early Learning and Variety comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand child and family charities in September 2026?

2 changes

  1. In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%.

  2. In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Barnardos Early Learning’s and Variety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barnardos Early Learning

1 branded search term

  • barnardos

Variety

4 branded search terms

  • variety charity nz
  • variety club nz
  • variety nz
  • variety nz charity

How the Brand Demand Index is measured

Other head-to-heads among child and family charities

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