Brandwave

How popular isMake-A-Wish NZ?

In September 2026, people searched for Make-A-Wish NZ by name about 260 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 2.3% of all New Zealand child and family charity searches, placing Make-A-Wish NZ seventh out of nine charities. When we asked both ChatGPT and Google AI Overviews about child and family charities, Make-A-Wish NZ did not appear in any of the answers.

Search and AI answers in September 2026

Make-A-Wish NZ is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. PlunketShare of searches 43.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. Barnardos Early LearningShare of searches 20.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. VarietyShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. IHC New ZealandShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Make-A-Wish NZShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

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Top child and family charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Make-A-Wish NZ did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barnardos Early Learning1st
  2. KidsCan2nd
  3. Variety3rd
  4. Plunket4th
  5. ChildFund New Zealand5th
  6. Ronald McDonald House Charities6th
  7. IHC New Zealand–
  8. Starship Foundation–
  9. Make-A-Wish NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KidsCan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child and family charities

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which child and family charities compete with Make-A-Wish NZ?

Make-A-Wish NZ against child and family charities in New Zealand, by month

Share of searches by month for Plunket, Barnardos Early Learning, Variety, IHC New Zealand, Starship Foundation, ChildFund New Zealand, Make-A-Wish NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthPlunketBarnardos Early LearningVarietyIHC New ZealandStarship FoundationChildFund New ZealandMake-A-Wish NZRonald McDonald House CharitiesKidsCan
Oct 202540.5%22.5%10.4%8.6%8.5%2.8%3%3.7%—
Nov 202538%16.9%18.8%8.3%9.2%3.6%2.3%2.8%—
Dec 202535.8%16.9%18.8%9.6%9.6%3.7%2.8%2.8%—
Jan 202638%20.5%15.2%8.1%8.1%3.8%2.8%3.5%—
Feb 202630.4%19.7%21.9%9.6%9.4%2.9%2.7%3.3%—
Mar 202631.9%25.1%15.7%9%8.8%4%2.8%2.8%—
Apr 202639%20.7%12.4%10.1%8%3.5%3.5%2.8%—
May 202639%21.4%13.1%9.3%9.4%2%2.3%3.5%—
Jun 202638.1%16.6%15.5%9.2%7.9%2.3%2.8%7.7%—
Jul 202644.3%16.4%15.6%7.9%6.4%3.2%2.8%3.4%—
Aug 202650.6%15.9%9.5%7.7%6.1%2.5%2.7%4.9%—
Sep 202643.9%20.9%12.6%9.3%6.5%2.8%2.3%1.8%—

  1. 1.Plunket

    43.9%

    Held 1st. 5K estimated branded searches, -16.9% vs prior month. Share -6.8 points.

  2. 2.Barnardos Early Learning

    20.9%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +5 points.

  3. 3.Variety

    12.6%

    Held 3rd. 1.4K estimated branded searches, +26.3% vs prior month. Share +3 points.

  4. 4.IHC New Zealand

    9.3%

    Held 4th. 1.1K estimated branded searches, +16.3% vs prior month. Share +1.6 points.

  5. 5.Starship Foundation

    6.5%

    Held 5th. 740 estimated branded searches, +1.4% vs prior month. Share +0.3 points.

  6. 6.ChildFund New Zealand

    2.8%

    Moved from 8th to 6th. 320 estimated branded searches, +6.7% vs prior month. Share +0.3 points.

  7. 7.Make-A-Wish NZ

    2.3%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  8. 8.Ronald McDonald House Charities

    1.8%

    Moved from 6th to 8th. 210 estimated branded searches, -64.4% vs prior month. Share -3.1 points.

  9. —.KidsCan

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Make-A-Wish NZ and its closest rivals

Every comparison with Make-A-Wish NZ

7 comparisons

How has branded search demand for Make-A-Wish NZ changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Make-A-Wish NZ in New Zealand fell from 320 to 260.
  • Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand decreased from 3% to 2.3%.
  • Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand peaked at 3.5% in April 2026 and was lowest at 2.3% in September 2026.

How did search popularity change for New Zealand child and family charities in September 2026?

6 changes

  1. In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%.

  2. In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%.

  3. In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%.

  4. In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.

  5. In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%.

  6. Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026.

How are Make-A-Wish NZ’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Make-A-Wish NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • make a wish foundation nz
  • make a wish new zealand
  • make a wish nz

How the Brand Demand Index is measured

Who owns Make-A-Wish NZ?

Make-A-Wish NZ is owned by Make-A-Wish New Zealand. Brandwave does not track any other brands owned by Make-A-Wish New Zealand.

Do you work for Make-A-Wish NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

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