ChildFund New Zealand vs Make-A-Wish NZ:Which is more popular?
In September 2026, ChildFund New Zealand had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. ChildFund New Zealand had about 320 branded searches, while Make-A-Wish NZ had 260. ChildFund New Zealand made up 2.8% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about child and family charities, ChildFund New Zealand appeared in two of the four answers and Make-A-Wish NZ in none.
Who do people search for more?
ChildFund New Zealand, about 23% more searches than Make-A-Wish NZ
Who does AI mention more?
ChildFund New Zealand, mentioned in 2 of 4 answers, Make-A-Wish NZ in 0
Who does AI recommend more?
ChildFund New Zealand, the only one of the two named
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Top child and family charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ChildFund New Zealand was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Make-A-Wish NZ did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child and family charities
4 answers
Asked ChatGPT
“Which child and family charity should I join in New Zealand?”
Asked ChatGPT
“What are the best child and family charities in New Zealand?”
Asked ChatGPT
“What's the best child and family charity in New Zealand for supporting children?”
Searched Google, AI Overview
“family support charity”
Searched Google, AI Overview
“child and family charities nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ChildFund New Zealand or Make-A-Wish NZ more popular in search?
This chart shows how often people search Google for ChildFund New Zealand and Make-A-Wish NZ by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.
Share of searches by month for ChildFund New Zealand, Make-A-Wish NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plunket | Barnardos Early Learning | Variety | IHC New Zealand | Starship Foundation | ChildFund New Zealand | Make-A-Wish NZ | Ronald McDonald House Charities |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 22.5% | 10.4% | 8.6% | 8.5% | 2.8% | 3% | 3.7% |
| Nov 2025 | 38% | 16.9% | 18.8% | 8.3% | 9.2% | 3.6% | 2.3% | 2.8% |
| Dec 2025 | 35.8% | 16.9% | 18.8% | 9.6% | 9.6% | 3.7% | 2.8% | 2.8% |
| Jan 2026 | 38% | 20.5% | 15.2% | 8.1% | 8.1% | 3.8% | 2.8% | 3.5% |
| Feb 2026 | 30.4% | 19.7% | 21.9% | 9.6% | 9.4% | 2.9% | 2.7% | 3.3% |
| Mar 2026 | 31.9% | 25.1% | 15.7% | 9% | 8.8% | 4% | 2.8% | 2.8% |
| Apr 2026 | 39% | 20.7% | 12.4% | 10.1% | 8% | 3.5% | 3.5% | 2.8% |
| May 2026 | 39% | 21.4% | 13.1% | 9.3% | 9.4% | 2% | 2.3% | 3.5% |
| Jun 2026 | 38.1% | 16.6% | 15.5% | 9.2% | 7.9% | 2.3% | 2.8% | 7.7% |
| Jul 2026 | 44.3% | 16.4% | 15.6% | 7.9% | 6.4% | 3.2% | 2.8% | 3.4% |
| Aug 2026 | 50.6% | 15.9% | 9.5% | 7.7% | 6.1% | 2.5% | 2.7% | 4.9% |
| Sep 2026 | 43.9% | 20.9% | 12.6% | 9.3% | 6.5% | 2.8% | 2.3% | 1.8% |
How has the ChildFund New Zealand and Make-A-Wish NZ comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: ChildFund New Zealand took it in November 2025, Make-A-Wish NZ took it in May 2026, ChildFund New Zealand took it in July 2026, Make-A-Wish NZ took it in August 2026, ChildFund New Zealand took it in September 2026.
- Across the 12 months ending September 2026, ChildFund New Zealand’s share of searches among child and family charities in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 300 to 320.
- Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand moved from 3% to 2.3%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand child and family charities in September 2026?
2 changes
Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026.
In September 2026, ChildFund New Zealand rose from 8th to 6th among child and family charities in New Zealand.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ChildFund New Zealand’s and Make-A-Wish NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ChildFund New Zealand
2 branded search terms
- childfund
- childfund nz
Make-A-Wish NZ
3 branded search terms
- make a wish foundation nz
- make a wish new zealand
- make a wish nz
Other head-to-heads among child and family charities
- Plunket vs Barnardos Early Learning: compare popularity
- Plunket vs Variety: compare popularity
- Plunket vs IHC New Zealand: compare popularity
- Plunket vs Starship Foundation: compare popularity
- Barnardos Early Learning vs Variety: compare popularity
- Barnardos Early Learning vs IHC New Zealand: compare popularity
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