Make-A-Wish NZ vs Plunket:Which is more popular?
In September 2026, Plunket had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Make-A-Wish NZ had 260. Plunket made up 43.9% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about child and family charities, Plunket appeared in one of the four answers and Make-A-Wish NZ in none.
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Top child and family charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Plunket was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Make-A-Wish NZ did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child and family charities
4 answers
Asked ChatGPT
“Which child and family charity should I join in New Zealand?”
Asked ChatGPT
“What are the best child and family charities in New Zealand?”
Asked ChatGPT
“What's the best child and family charity in New Zealand for supporting children?”
Searched Google, AI Overview
“family support charity”
Searched Google, AI Overview
“child and family charities nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Make-A-Wish NZ or Plunket more popular in search?
This chart shows how often people search Google for Make-A-Wish NZ and Plunket by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.
Share of searches by month for Plunket, Make-A-Wish NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plunket | Barnardos Early Learning | Variety | IHC New Zealand | Starship Foundation | ChildFund New Zealand | Make-A-Wish NZ | Ronald McDonald House Charities |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 22.5% | 10.4% | 8.6% | 8.5% | 2.8% | 3% | 3.7% |
| Nov 2025 | 38% | 16.9% | 18.8% | 8.3% | 9.2% | 3.6% | 2.3% | 2.8% |
| Dec 2025 | 35.8% | 16.9% | 18.8% | 9.6% | 9.6% | 3.7% | 2.8% | 2.8% |
| Jan 2026 | 38% | 20.5% | 15.2% | 8.1% | 8.1% | 3.8% | 2.8% | 3.5% |
| Feb 2026 | 30.4% | 19.7% | 21.9% | 9.6% | 9.4% | 2.9% | 2.7% | 3.3% |
| Mar 2026 | 31.9% | 25.1% | 15.7% | 9% | 8.8% | 4% | 2.8% | 2.8% |
| Apr 2026 | 39% | 20.7% | 12.4% | 10.1% | 8% | 3.5% | 3.5% | 2.8% |
| May 2026 | 39% | 21.4% | 13.1% | 9.3% | 9.4% | 2% | 2.3% | 3.5% |
| Jun 2026 | 38.1% | 16.6% | 15.5% | 9.2% | 7.9% | 2.3% | 2.8% | 7.7% |
| Jul 2026 | 44.3% | 16.4% | 15.6% | 7.9% | 6.4% | 3.2% | 2.8% | 3.4% |
| Aug 2026 | 50.6% | 15.9% | 9.5% | 7.7% | 6.1% | 2.5% | 2.7% | 4.9% |
| Sep 2026 | 43.9% | 20.9% | 12.6% | 9.3% | 6.5% | 2.8% | 2.3% | 1.8% |
How has the Make-A-Wish NZ and Plunket comparison changed over the last 12 months?
3 findings
- Plunket was ahead of Make-A-Wish NZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand moved from 3% to 2.3%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 12 months ending September 2026, Plunket’s share of searches among child and family charities in New Zealand moved from 40.5% to 43.9%, and its estimated monthly branded searches moved from 4.3K to 5K.
How did search popularity change for New Zealand child and family charities in September 2026?
2 changes
In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.
Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Make-A-Wish NZ’s and Plunket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Make-A-Wish NZ
3 branded search terms
- make a wish foundation nz
- make a wish new zealand
- make a wish nz
Plunket
10 branded search terms
- plunket dunedin
- plunket line
- plunket lower hutt
- plunket palmerston north
- plunket papakura
- plunket queenstown
- plunket rotorua
- plunketline
- plunketline 0800
- plunketline number
Other head-to-heads among child and family charities
- Plunket vs Barnardos Early Learning: compare popularity
- Plunket vs Variety: compare popularity
- Plunket vs IHC New Zealand: compare popularity
- Plunket vs Starship Foundation: compare popularity
- Barnardos Early Learning vs Variety: compare popularity
- Barnardos Early Learning vs IHC New Zealand: compare popularity
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