Brandwave

Barnardos Early Learning vs Plunket:Which is more popular?

In September 2026, Plunket had more branded searches than Barnardos Early Learning among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Barnardos Early Learning had 2,400. Plunket made up 43.9% of all child and family charity searches we track, and Barnardos Early Learning accounted for 20.9%. When we asked ChatGPT and Google AI Overviews about child and family charities, Barnardos Early Learning appeared in three of the four answers and Plunket in one. Barnardos Early Learning was mentioned before Plunket in every answer.

Among child and family charities in New Zealand in September 2026

Who do people search for more?

Plunket, about 2 searches for every 1 for Barnardos Early Learning

Plunket 5K searchesBarnardos Early Learning 2.4K searches

Who does AI mention more?

Barnardos Early Learning, mentioned in 3 of 4 answers, Plunket in 1

Barnardos Early Learning in 3 of 4Plunket in 1 of 4

Who does AI recommend more?

Barnardos Early Learning, named ahead of Plunket in every answer

Barnardos Early Learning first in 3Plunket never first

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Top child and family charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Barnardos Early Learning was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Plunket was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Barnardos Early Learning was listed before Plunket in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barnardos Early Learning1st
  2. Variety2nd
  3. Plunket3rd
  4. ChildFund New Zealand4th
  5. Ronald McDonald House Charities5th
  6. IHC New Zealand–
  7. Starship Foundation–
  8. Make-A-Wish NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child and family charities

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Barnardos Early Learning or Plunket more popular in search?

This chart shows how often people search Google for Barnardos Early Learning and Plunket by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.

Barnardos Early Learning and Plunket among child and family charities in New Zealand, by month

Share of searches by month for Plunket, Barnardos Early Learning. The figures are in the table below the chart.

View monthly share of searches table
MonthPlunketBarnardos Early LearningVarietyIHC New ZealandStarship FoundationChildFund New ZealandMake-A-Wish NZRonald McDonald House Charities
Oct 202540.5%22.5%10.4%8.6%8.5%2.8%3%3.7%
Nov 202538%16.9%18.8%8.3%9.2%3.6%2.3%2.8%
Dec 202535.8%16.9%18.8%9.6%9.6%3.7%2.8%2.8%
Jan 202638%20.5%15.2%8.1%8.1%3.8%2.8%3.5%
Feb 202630.4%19.7%21.9%9.6%9.4%2.9%2.7%3.3%
Mar 202631.9%25.1%15.7%9%8.8%4%2.8%2.8%
Apr 202639%20.7%12.4%10.1%8%3.5%3.5%2.8%
May 202639%21.4%13.1%9.3%9.4%2%2.3%3.5%
Jun 202638.1%16.6%15.5%9.2%7.9%2.3%2.8%7.7%
Jul 202644.3%16.4%15.6%7.9%6.4%3.2%2.8%3.4%
Aug 202650.6%15.9%9.5%7.7%6.1%2.5%2.7%4.9%
Sep 202643.9%20.9%12.6%9.3%6.5%2.8%2.3%1.8%

How has the Barnardos Early Learning and Plunket comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand child and family charities in September 2026?

2 changes

  1. In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%.

  2. In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Barnardos Early Learning’s and Plunket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barnardos Early Learning

1 branded search term

  • barnardos

Plunket

10 branded search terms

  • plunket dunedin
  • plunket line
  • plunket lower hutt
  • plunket palmerston north
  • plunket papakura
  • plunket queenstown
  • plunket rotorua
  • plunketline
  • plunketline 0800
  • plunketline number

How the Brand Demand Index is measured

Other head-to-heads among child and family charities

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