Plunket vs Variety:Which is more popular?
In September 2026, Plunket had more branded searches than Variety among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Variety had 1,440. Plunket made up 43.9% of all child and family charity searches we track, and Variety accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about child and family charities, Variety appeared in two of the four answers and Plunket in one. Variety was mentioned before Plunket in two out of three answers.
Who do people search for more?
Plunket, about 3 searches for every 1 for Variety
Who does AI mention more?
Variety, mentioned in 2 of 4 answers, Plunket in 1
Who does AI recommend more?
Variety, named ahead of Plunket in 2 of 3 answers
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Top child and family charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Variety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Plunket was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Variety was listed before Plunket in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child and family charities
4 answers
Asked ChatGPT
“Which child and family charity should I join in New Zealand?”
Asked ChatGPT
“What are the best child and family charities in New Zealand?”
Asked ChatGPT
“What's the best child and family charity in New Zealand for supporting children?”
Searched Google, AI Overview
“family support charity”
Searched Google, AI Overview
“child and family charities nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Plunket or Variety more popular in search?
This chart shows how often people search Google for Plunket and Variety by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.
Share of searches by month for Plunket, Variety. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plunket | Barnardos Early Learning | Variety | IHC New Zealand | Starship Foundation | ChildFund New Zealand | Make-A-Wish NZ | Ronald McDonald House Charities |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 22.5% | 10.4% | 8.6% | 8.5% | 2.8% | 3% | 3.7% |
| Nov 2025 | 38% | 16.9% | 18.8% | 8.3% | 9.2% | 3.6% | 2.3% | 2.8% |
| Dec 2025 | 35.8% | 16.9% | 18.8% | 9.6% | 9.6% | 3.7% | 2.8% | 2.8% |
| Jan 2026 | 38% | 20.5% | 15.2% | 8.1% | 8.1% | 3.8% | 2.8% | 3.5% |
| Feb 2026 | 30.4% | 19.7% | 21.9% | 9.6% | 9.4% | 2.9% | 2.7% | 3.3% |
| Mar 2026 | 31.9% | 25.1% | 15.7% | 9% | 8.8% | 4% | 2.8% | 2.8% |
| Apr 2026 | 39% | 20.7% | 12.4% | 10.1% | 8% | 3.5% | 3.5% | 2.8% |
| May 2026 | 39% | 21.4% | 13.1% | 9.3% | 9.4% | 2% | 2.3% | 3.5% |
| Jun 2026 | 38.1% | 16.6% | 15.5% | 9.2% | 7.9% | 2.3% | 2.8% | 7.7% |
| Jul 2026 | 44.3% | 16.4% | 15.6% | 7.9% | 6.4% | 3.2% | 2.8% | 3.4% |
| Aug 2026 | 50.6% | 15.9% | 9.5% | 7.7% | 6.1% | 2.5% | 2.7% | 4.9% |
| Sep 2026 | 43.9% | 20.9% | 12.6% | 9.3% | 6.5% | 2.8% | 2.3% | 1.8% |
How has the Plunket and Variety comparison changed over the last 12 months?
3 findings
- Plunket was ahead of Variety in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plunket’s share of searches among child and family charities in New Zealand moved from 40.5% to 43.9%, and its estimated monthly branded searches moved from 4.3K to 5K.
- Across the 12 months ending September 2026, Variety’s share of searches among child and family charities in New Zealand moved from 10.4% to 12.6%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand child and family charities in September 2026?
2 changes
In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%.
In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Plunket’s and Variety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among child and family charities
- Plunket vs Barnardos Early Learning: compare popularity
- Plunket vs IHC New Zealand: compare popularity
- Plunket vs Starship Foundation: compare popularity
- Barnardos Early Learning vs Variety: compare popularity
- Barnardos Early Learning vs IHC New Zealand: compare popularity
- Barnardos Early Learning vs Starship Foundation: compare popularity
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