ChildFund New Zealand vs Plunket:Which is more popular?
In September 2026, Plunket had more branded searches than ChildFund New Zealand among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while ChildFund New Zealand had 320. Plunket made up 43.9% of all child and family charity searches we track, and ChildFund New Zealand accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about child and family charities, ChildFund New Zealand appeared in two of the four answers and Plunket in one. ChildFund New Zealand was mentioned before Plunket in two out of three answers.
Who do people search for more?
Plunket, about 16 searches for every 1 for ChildFund New Zealand
Who does AI mention more?
ChildFund New Zealand, mentioned in 2 of 4 answers, Plunket in 1
Who does AI recommend more?
ChildFund New Zealand, named ahead of Plunket in 2 of 3 answers
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Top child and family charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ChildFund New Zealand was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Plunket was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. ChildFund New Zealand was listed before Plunket in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child and family charities
4 answers
Asked ChatGPT
“Which child and family charity should I join in New Zealand?”
Asked ChatGPT
“What are the best child and family charities in New Zealand?”
Asked ChatGPT
“What's the best child and family charity in New Zealand for supporting children?”
Searched Google, AI Overview
“family support charity”
Searched Google, AI Overview
“child and family charities nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ChildFund New Zealand or Plunket more popular in search?
This chart shows how often people search Google for ChildFund New Zealand and Plunket by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.
Share of searches by month for Plunket, ChildFund New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plunket | Barnardos Early Learning | Variety | IHC New Zealand | Starship Foundation | ChildFund New Zealand | Make-A-Wish NZ | Ronald McDonald House Charities |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 22.5% | 10.4% | 8.6% | 8.5% | 2.8% | 3% | 3.7% |
| Nov 2025 | 38% | 16.9% | 18.8% | 8.3% | 9.2% | 3.6% | 2.3% | 2.8% |
| Dec 2025 | 35.8% | 16.9% | 18.8% | 9.6% | 9.6% | 3.7% | 2.8% | 2.8% |
| Jan 2026 | 38% | 20.5% | 15.2% | 8.1% | 8.1% | 3.8% | 2.8% | 3.5% |
| Feb 2026 | 30.4% | 19.7% | 21.9% | 9.6% | 9.4% | 2.9% | 2.7% | 3.3% |
| Mar 2026 | 31.9% | 25.1% | 15.7% | 9% | 8.8% | 4% | 2.8% | 2.8% |
| Apr 2026 | 39% | 20.7% | 12.4% | 10.1% | 8% | 3.5% | 3.5% | 2.8% |
| May 2026 | 39% | 21.4% | 13.1% | 9.3% | 9.4% | 2% | 2.3% | 3.5% |
| Jun 2026 | 38.1% | 16.6% | 15.5% | 9.2% | 7.9% | 2.3% | 2.8% | 7.7% |
| Jul 2026 | 44.3% | 16.4% | 15.6% | 7.9% | 6.4% | 3.2% | 2.8% | 3.4% |
| Aug 2026 | 50.6% | 15.9% | 9.5% | 7.7% | 6.1% | 2.5% | 2.7% | 4.9% |
| Sep 2026 | 43.9% | 20.9% | 12.6% | 9.3% | 6.5% | 2.8% | 2.3% | 1.8% |
How has the ChildFund New Zealand and Plunket comparison changed over the last 12 months?
3 findings
- Plunket was ahead of ChildFund New Zealand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ChildFund New Zealand’s share of searches among child and family charities in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 300 to 320.
- Across the 12 months ending September 2026, Plunket’s share of searches among child and family charities in New Zealand moved from 40.5% to 43.9%, and its estimated monthly branded searches moved from 4.3K to 5K.
How did search popularity change for New Zealand child and family charities in September 2026?
2 changes
In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.
In September 2026, ChildFund New Zealand rose from 8th to 6th among child and family charities in New Zealand.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using ChildFund New Zealand’s and Plunket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ChildFund New Zealand
2 branded search terms
- childfund
- childfund nz
Plunket
10 branded search terms
- plunket dunedin
- plunket line
- plunket lower hutt
- plunket palmerston north
- plunket papakura
- plunket queenstown
- plunket rotorua
- plunketline
- plunketline 0800
- plunketline number
Other head-to-heads among child and family charities
- Plunket vs Barnardos Early Learning: compare popularity
- Plunket vs Variety: compare popularity
- Plunket vs IHC New Zealand: compare popularity
- Plunket vs Starship Foundation: compare popularity
- Barnardos Early Learning vs Variety: compare popularity
- Barnardos Early Learning vs IHC New Zealand: compare popularity
Put your own brand in this comparison
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