Brandwave

Plunket vs Ronald McDonald House Charities:Which is more popular?

In September 2026, Plunket had more branded searches than Ronald McDonald House Charities among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Ronald McDonald House Charities had 210. Plunket made up 43.9% of all child and family charity searches we track, and Ronald McDonald House Charities accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about child and family charities, Plunket and Ronald McDonald House Charities each appeared in one of the four answers. Plunket and Ronald McDonald House Charities were each mentioned first in one of the two answers that named either.

Among child and family charities in New Zealand in September 2026

Who do people search for more?

Plunket, about 24 searches for every 1 for Ronald McDonald House Charities

Plunket 5K searchesRonald McDonald House Charities 210 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Plunket in 1 of 4Ronald McDonald House Charities in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Plunket first in 1Ronald McDonald House Charities first in 1

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Top child and family charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Plunket and Ronald McDonald House Charities were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Plunket and Ronald McDonald House Charities were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barnardos Early Learning1st
  2. Variety2nd
  3. Plunket3rd
  4. ChildFund New Zealand4th
  5. Ronald McDonald House Charities5th
  6. IHC New Zealand–
  7. Starship Foundation–
  8. Make-A-Wish NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child and family charities

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Plunket or Ronald McDonald House Charities more popular in search?

This chart shows how often people search Google for Plunket and Ronald McDonald House Charities by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.

Plunket and Ronald McDonald House Charities among child and family charities in New Zealand, by month

Share of searches by month for Plunket, Ronald McDonald House Charities. The figures are in the table below the chart.

View monthly share of searches table
MonthPlunketBarnardos Early LearningVarietyIHC New ZealandStarship FoundationChildFund New ZealandMake-A-Wish NZRonald McDonald House Charities
Oct 202540.5%22.5%10.4%8.6%8.5%2.8%3%3.7%
Nov 202538%16.9%18.8%8.3%9.2%3.6%2.3%2.8%
Dec 202535.8%16.9%18.8%9.6%9.6%3.7%2.8%2.8%
Jan 202638%20.5%15.2%8.1%8.1%3.8%2.8%3.5%
Feb 202630.4%19.7%21.9%9.6%9.4%2.9%2.7%3.3%
Mar 202631.9%25.1%15.7%9%8.8%4%2.8%2.8%
Apr 202639%20.7%12.4%10.1%8%3.5%3.5%2.8%
May 202639%21.4%13.1%9.3%9.4%2%2.3%3.5%
Jun 202638.1%16.6%15.5%9.2%7.9%2.3%2.8%7.7%
Jul 202644.3%16.4%15.6%7.9%6.4%3.2%2.8%3.4%
Aug 202650.6%15.9%9.5%7.7%6.1%2.5%2.7%4.9%
Sep 202643.9%20.9%12.6%9.3%6.5%2.8%2.3%1.8%

How has the Plunket and Ronald McDonald House Charities comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand child and family charities in September 2026?

2 changes

  1. In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%.

  2. In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Plunket’s and Ronald McDonald House Charities’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plunket

10 branded search terms

  • plunket dunedin
  • plunket line
  • plunket lower hutt
  • plunket palmerston north
  • plunket papakura
  • plunket queenstown
  • plunket rotorua
  • plunketline
  • plunketline 0800
  • plunketline number

Ronald McDonald House Charities

1 branded search term

  • ronald mcdonald house charities

How the Brand Demand Index is measured

Other head-to-heads among child and family charities

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