Brandwave

How popular isHonest Chocolat?

In September 2026, people searched for Honest Chocolat by name about 1,900 times in New Zealand, an 18.8% increase from the previous year. These searches made up 6% of all New Zealand artisan chocolatier searches, placing Honest Chocolat fifth out of ten chocolatiers. When we asked both ChatGPT and Google AI Overviews about artisan chocolatiers, Honest Chocolat appeared in two of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Honest Chocolat is the fifth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. Patagonia ChocolatesShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Wellington Chocolate FactoryShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Devonport ChocolatesShare of searches 16.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. BohemeinShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Honest ChocolatShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honest Chocolat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Honest Chocolat is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which artisan chocolatiers compete with Honest Chocolat?

Honest Chocolat against artisan chocolatiers in New Zealand, by month

Share of searches by month for Patagonia Chocolates, Wellington Chocolate Factory, Devonport Chocolates, Bohemein, Honest Chocolat, House of Chocolate, Foundry Chocolate, Ocho. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

  1. 1.Patagonia Chocolates

    38%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Wellington Chocolate Factory

    20.7%

    Moved from 3rd to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.Devonport Chocolates

    16.9%

    Moved from 2nd to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Bohemein

    7.5%

    Held 4th. 2.4K estimated branded searches, -20.4% vs prior month. Share -2.1 points.

  5. 5.Honest Chocolat

    6%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.8 points.

  6. 6.House of Chocolate

    5%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Foundry Chocolate

    2.3%

    Moved from 8th to 7th. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.

  8. 8.Ocho

    2.2%

    Moved from 7th to 8th. 710 estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  9. 9.Hogarth Chocolate

    0.97%

    Held 9th. 310 estimated branded searches, -16.2% vs prior month. Share -0.2 points.

  10. 10.Lucid Chocolatier

    0.44%

    Held 10th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.

Compare popularity between Honest Chocolat and its closest rivals

Every comparison with Honest Chocolat

9 comparisons

How has branded search demand for Honest Chocolat changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honest Chocolat in New Zealand rose from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Honest Chocolat’s share of searches among artisan chocolatiers in New Zealand increased from 4.7% to 6%.
  • Across the 12 months ending September 2026, Honest Chocolat’s share of searches among artisan chocolatiers in New Zealand peaked at 6.6% in July 2026 and was lowest at 4.4% in April 2026.
  • Across the 12 months ending September 2026, Honest Chocolat rose from 6th to 5th among artisan chocolatiers in New Zealand.

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

6 changes

  1. In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.

  2. In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%.

  3. In September 2026, Bohemein lost share of searches among artisan chocolatiers in New Zealand, from 9.6% to 7.5%.

  4. In September 2026, Patagonia Chocolates lost share of searches among artisan chocolatiers in New Zealand, from 38.9% to 38%.

  5. In September 2026, Ocho lost share of searches among artisan chocolatiers in New Zealand, from 2.8% to 2.2%.

  6. In September 2026, Foundry Chocolate rose from 8th to 7th among artisan chocolatiers in New Zealand.

How are Honest Chocolat’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Honest Chocolat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honest chocolat

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How the Brand Demand Index is measured

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