Brandwave

Honest Chocolat vs Wellington Chocolate Factory:Which is more popular?

In September 2026, Wellington Chocolate Factory had more branded searches than Honest Chocolat among artisan chocolatiers in New Zealand. Wellington Chocolate Factory had about 6,600 branded searches, while Honest Chocolat had 1,900. Wellington Chocolate Factory made up 20.7% of all artisan chocolatier searches we track, and Honest Chocolat accounted for 6%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, Wellington Chocolate Factory appeared in four of the five answers and Honest Chocolat in two. Honest Chocolat and Wellington Chocolate Factory were each mentioned first in two of the four answers.

Among artisan chocolatiers in New Zealand in September 2026

Who do people search for more?

Wellington Chocolate Factory, about 3 searches for every 1 for Honest Chocolat

Wellington Chocolate Factory 6.6K searchesHonest Chocolat 1.9K searches

Who does AI mention more?

Wellington Chocolate Factory, mentioned in 4 of 5 answers, Honest Chocolat in 2

Wellington Chocolate Factory in 4 of 5Honest Chocolat in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Honest Chocolat first in 2Wellington Chocolate Factory first in 2

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Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellington Chocolate Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honest Chocolat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Honest Chocolat and Wellington Chocolate Factory were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Honest Chocolat or Wellington Chocolate Factory more popular in search?

This chart shows how often people search Google for Honest Chocolat and Wellington Chocolate Factory by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.

Honest Chocolat and Wellington Chocolate Factory among artisan chocolatiers in New Zealand, by month

Share of searches by month for Wellington Chocolate Factory, Honest Chocolat. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

How has the Honest Chocolat and Wellington Chocolate Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

2 changes

  1. In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.

  2. In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Honest Chocolat’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honest Chocolat

1 branded search term

  • honest chocolat

Wellington Chocolate Factory

1 branded search term

  • wellington chocolate factory

How the Brand Demand Index is measured

Other head-to-heads among artisan chocolatiers

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