How popular isHouse of Chocolate?
In September 2026, people searched for House of Chocolate by name about 1,600 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 5% of all New Zealand artisan chocolatier searches, placing House of Chocolate sixth out of ten chocolatiers. When we asked both ChatGPT and Google AI Overviews about artisan chocolatiers, House of Chocolate appeared in three of the five answers and was the second most recommended of the ten.
House of Chocolate is the sixth most searched of 10 competitors and the second most recommended in AI answers.
Patagonia ChocolatesShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Wellington Chocolate FactoryShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Devonport ChocolatesShare of searches 16.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
BohemeinShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
House of ChocolateShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top artisan chocolatiers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, House of Chocolate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. House of Chocolate is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about artisan chocolatiers
5 answers
Asked ChatGPT
“Which artisan chocolatier should I buy in New Zealand?”
Asked ChatGPT
“What are the best artisan chocolatier brands in New Zealand?”
Asked ChatGPT
“What's the best artisan chocolatier in New Zealand for gift boxes?”
Searched Google, AI Overview
“chocolate gifts nz”
Searched Google, AI Overview
“luxury chocolates nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which artisan chocolatiers compete with House of Chocolate?
Share of searches by month for Patagonia Chocolates, Wellington Chocolate Factory, Devonport Chocolates, Bohemein, Honest Chocolat, House of Chocolate, Foundry Chocolate, Ocho. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia Chocolates | Wellington Chocolate Factory | Devonport Chocolates | Bohemein | Honest Chocolat | House of Chocolate | Foundry Chocolate | Ocho | Hogarth Chocolate | Lucid Chocolatier |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 19.4% | 12.9% | 8.8% | 4.7% | 5.6% | 1.4% | 1.9% | 1.4% | 0.41% |
| Nov 2025 | 46.7% | 17% | 13.9% | 6.4% | 4.9% | 6.2% | 1.5% | 1.5% | 1.5% | 0.36% |
| Dec 2025 | 45.3% | 16.5% | 16.5% | 6.9% | 4.9% | 4.9% | 1.5% | 1.3% | 1.6% | 0.53% |
| Jan 2026 | 46.4% | 20.8% | 13.9% | 7.4% | 4.9% | 2.6% | 1.5% | 1.1% | 1.1% | 0.36% |
| Feb 2026 | 50.8% | 15.1% | 15.1% | 6.8% | 5.5% | 3.7% | 1.1% | 0.98% | 0.75% | 0.25% |
| Mar 2026 | 43.8% | 16% | 16% | 6.7% | 4.6% | 7% | 1.7% | 1.4% | 1.1% | 1.7% |
| Apr 2026 | 49.4% | 18% | 12% | 6.8% | 4.4% | 4.4% | 1.6% | 1.4% | 1.1% | 0.87% |
| May 2026 | 40% | 17.9% | 14.5% | 8.2% | 5.3% | 5.3% | 5.3% | 1.7% | 1.2% | 0.56% |
| Jun 2026 | 33.3% | 22.2% | 18.1% | 9% | 5.3% | 5.3% | 2.4% | 2.1% | 1.6% | 0.7% |
| Jul 2026 | 34.6% | 23% | 15.4% | 8.3% | 6.6% | 5.6% | 2.1% | 2.2% | 1.6% | 0.59% |
| Aug 2026 | 38.9% | 17.4% | 17.4% | 9.6% | 5.1% | 5.1% | 1.9% | 2.8% | 1.2% | 0.55% |
| Sep 2026 | 38% | 20.7% | 16.9% | 7.5% | 6% | 5% | 2.3% | 2.2% | 0.97% | 0.44% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 12.1K | 0% | -0.9 points | |
| 2, moved from 3rd to 2nd | 20.7% | 6.6K | +22.2% | +3.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.9% | 5.4K | 0% | -0.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.5% | 2.4K | -20.4% | -2.1 points | |
| 5, held 5th | 6% | 1.9K | +18.8% | +0.8 points | |
| 6, held 6th | 5% | 1.6K | 0% | -0.1 points | |
| 7, moved from 8th to 7th | 2.3% | 720 | +22% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.2% | 710 | -18.4% | -0.6 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.97% | 310 | -16.2% | -0.2 points | |
| 10, held 10th | 0.44% | 140 | -17.6% | -0.1 points |
38%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
Wellington Chocolate Factory20.7%
Moved from 3rd to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.3 points.
16.9%
Moved from 2nd to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Bohemein7.5%
Held 4th. 2.4K estimated branded searches, -20.4% vs prior month. Share -2.1 points.
6%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.8 points.
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.3%
Moved from 8th to 7th. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.
8.
Ocho2.2%
Moved from 7th to 8th. 710 estimated branded searches, -18.4% vs prior month. Share -0.6 points.
0.97%
Held 9th. 310 estimated branded searches, -16.2% vs prior month. Share -0.2 points.
0.44%
Held 10th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.
Compare popularity between House of Chocolate and its closest rivals
- House of Chocolate vs Devonport Chocolates: compare popularity
- House of Chocolate vs Bohemein: compare popularity
- House of Chocolate vs Honest Chocolat: compare popularity
- House of Chocolate vs Foundry Chocolate: compare popularity
- House of Chocolate vs Ocho: compare popularity
- Compare House of Chocolate with any brand
Every comparison with House of Chocolate
18 comparisons
- Bennetts of Mangawhai vs House of Chocolate
- Bohemein vs House of Chocolate
- Cadbury vs House of Chocolate
- Devonport Chocolates vs House of Chocolate
- Ferrero Rocher vs House of Chocolate
- Honest Chocolat vs House of Chocolate
- House of Chocolate vs Lindt
- House of Chocolate vs Patagonia Chocolates
- House of Chocolate vs Toblerone
- House of Chocolate vs Wellington Chocolate Factory
- House of Chocolate vs Whittaker's
- Foundry Chocolate vs House of Chocolate
- House of Chocolate vs Ocho
- Bennetto vs House of Chocolate
- Donovan's vs House of Chocolate
- House of Chocolate vs Ritter Sport
- Hogarth Chocolate vs House of Chocolate
- House of Chocolate vs Lucid Chocolatier
How has branded search demand for House of Chocolate changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for House of Chocolate in New Zealand fell from 1.9K to 1.6K.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among artisan chocolatiers in New Zealand decreased from 5.6% to 5%.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among artisan chocolatiers in New Zealand peaked at 7% in March 2026 and was lowest at 2.6% in January 2026.
- Across the 12 months ending September 2026, House of Chocolate fell from 5th to 6th among artisan chocolatiers in New Zealand.
How did search popularity change for New Zealand artisan chocolatiers in September 2026?
6 changes
In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.
In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%.
In September 2026, Bohemein lost share of searches among artisan chocolatiers in New Zealand, from 9.6% to 7.5%.
In September 2026, Patagonia Chocolates lost share of searches among artisan chocolatiers in New Zealand, from 38.9% to 38%.
In September 2026, Ocho lost share of searches among artisan chocolatiers in New Zealand, from 2.8% to 2.2%.
In September 2026, Foundry Chocolate rose from 8th to 7th among artisan chocolatiers in New Zealand.
How are House of Chocolate’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using House of Chocolate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- house of chocolate
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Where does House of Chocolate compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Chocolate brands | 8th of 12 | 1.7% | Show ranking |
| Artisan chocolatiers | 6th of 10 | 5% | Shown above |
Is House of Chocolate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.