Brandwave

House of Chocolate vs Toblerone:Which is more popular?

In September 2026, Toblerone had more branded searches than House of Chocolate among chocolate brands in New Zealand. Toblerone had about 4,960 branded searches, while House of Chocolate had 1,600. Toblerone made up 5.2% of all chocolate brand searches we track, and House of Chocolate accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about chocolate brands, House of Chocolate appeared in two of the five answers and Toblerone in none.

Among chocolate brands in New Zealand in September 2026

Who do people search for more?

Toblerone, about 3 searches for every 1 for House of Chocolate

Toblerone 5K searchesHouse of Chocolate 1.6K searches

Who does AI mention more?

House of Chocolate, mentioned in 2 of 5 answers, Toblerone in 0

House of Chocolate in 2 of 5Toblerone in 0 of 5

Who does AI recommend more?

House of Chocolate, the only one of the two named

House of Chocolate first in 2Toblerone never named

Follow House of Chocolate vs Toblerone and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, House of Chocolate was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Toblerone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Cadbury2nd
  3. Wellington Chocolate Factory3rd
  4. Ocho4th
  5. Bennetto5th
  6. Lindt6th
  7. House of Chocolate7th
  8. Ferrero Rocher–
  9. Toblerone–
  10. Bennetts of Mangawhai–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bennetts of Mangawhai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is House of Chocolate or Toblerone more popular in search?

This chart shows how often people search Google for House of Chocolate and Toblerone by name. Each line represents a brand's share of searches for all 12 chocolate brands we track, month by month, from searches in New Zealand.

House of Chocolate and Toblerone among chocolate brands in New Zealand, by month

Share of searches by month for Toblerone, House of Chocolate. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sCadburyWellington Chocolate FactoryFerrero RocherLindtTobleroneBennetts of MangawhaiHouse of ChocolateOchoBennettoDonovan'sRitter Sport
Oct 202551.3%13.5%8.4%6.2%8.5%4.5%2.7%2.2%0.75%0.66%0.69%0.61%
Nov 202548.6%14%7.1%7.7%9.7%4.9%3.2%2.3%0.56%0.63%0.68%0.51%
Dec 202538.4%14.2%6.9%13.6%12.2%7.2%3.7%1.8%0.5%0.56%0.62%0.36%
Jan 202644.8%15.6%11.4%7.1%9.2%4.5%3.9%1.3%0.57%0.57%0.61%0.55%
Feb 202648.4%13.5%8.8%8%9.3%4%3.6%2%0.54%0.54%0.6%0.72%
Mar 202644.5%18.5%7.2%5.3%13.7%2.6%3.1%2.9%0.58%0.62%0.5%0.64%
Apr 202641.1%21.6%8%5.9%13.6%2.5%3.4%1.8%0.58%0.59%0.51%0.53%
May 202643.5%22.3%7%7.6%8.7%3.1%2.9%1.9%0.62%0.73%0.67%0.92%
Jun 202647.2%20.4%7.7%5.6%7.9%4.1%2.6%1.7%0.68%0.6%0.72%0.76%
Jul 202654.3%16.3%7.5%5.6%7.2%2.7%2.3%1.6%0.65%0.51%0.58%0.65%
Aug 202651.1%17.4%6.2%6.7%7.1%4.9%2.1%1.6%0.89%0.78%0.58%0.53%
Sep 202651.8%16.2%7.6%6.6%6.5%5.2%2.1%1.7%0.74%0.64%0.61%0.44%

How has the House of Chocolate and Toblerone comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chocolate brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Toblerone in New Zealand rose 28.8% over 12 measured months, from 3.9K to 5K in September 2026.

  2. Estimated monthly branded searches for House of Chocolate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using House of Chocolate’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

House of Chocolate

1 branded search term

  • house of chocolate

Toblerone

8 branded search terms

  • chocolate toblerone dark
  • giant toblerone
  • miniature toblerone
  • toblerone
  • toblerone 100g
  • toblerone and on
  • toblerone coco
  • toblerone praline

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free