Brandwave

House of Chocolate vs Patagonia Chocolates:Which is more popular?

In September 2026, Patagonia Chocolates had more branded searches than House of Chocolate among artisan chocolatiers in New Zealand. Patagonia Chocolates had about 12,100 branded searches, while House of Chocolate had 1,600. Patagonia Chocolates made up 38% of all artisan chocolatier searches we track, and House of Chocolate accounted for 5%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, House of Chocolate appeared in three of the five answers and Patagonia Chocolates in none.

Among artisan chocolatiers in New Zealand in September 2026

Who do people search for more?

Patagonia Chocolates, about 8 searches for every 1 for House of Chocolate

Patagonia Chocolates 12.1K searchesHouse of Chocolate 1.6K searches

Who does AI mention more?

House of Chocolate, mentioned in 3 of 5 answers, Patagonia Chocolates in 0

House of Chocolate in 3 of 5Patagonia Chocolates in 0 of 5

Who does AI recommend more?

House of Chocolate, the only one of the two named

House of Chocolate first in 2Patagonia Chocolates never named

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Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, House of Chocolate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Patagonia Chocolates did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is House of Chocolate or Patagonia Chocolates more popular in search?

This chart shows how often people search Google for House of Chocolate and Patagonia Chocolates by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.

House of Chocolate and Patagonia Chocolates among artisan chocolatiers in New Zealand, by month

Share of searches by month for Patagonia Chocolates, House of Chocolate. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

How has the House of Chocolate and Patagonia Chocolates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

2 changes

  1. In September 2026, Patagonia Chocolates lost share of searches among artisan chocolatiers in New Zealand, from 38.9% to 38%.

  2. Estimated monthly branded searches for House of Chocolate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using House of Chocolate’s and Patagonia Chocolates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

House of Chocolate

1 branded search term

  • house of chocolate

Patagonia Chocolates

2 branded search terms

  • patagonia chocolates
  • patagoniachocolates

How the Brand Demand Index is measured

Other head-to-heads among artisan chocolatiers

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