Brandwave

Hogarth Chocolate vs House of Chocolate:Which is more popular?

In September 2026, House of Chocolate had more branded searches than Hogarth Chocolate among artisan chocolatiers in New Zealand. House of Chocolate had about 1,600 branded searches, while Hogarth Chocolate had 310. House of Chocolate made up 5% of all artisan chocolatier searches we track, and Hogarth Chocolate accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, House of Chocolate appeared in three of the five answers and Hogarth Chocolate in one. House of Chocolate was mentioned before Hogarth Chocolate in two out of three answers that named either.

Among artisan chocolatiers in New Zealand in September 2026

Who do people search for more?

House of Chocolate, about 5 searches for every 1 for Hogarth Chocolate

House of Chocolate 1.6K searchesHogarth Chocolate 310 searches

Who does AI mention more?

House of Chocolate, mentioned in 3 of 5 answers, Hogarth Chocolate in 1

House of Chocolate in 3 of 5Hogarth Chocolate in 1 of 5

Who does AI recommend more?

House of Chocolate, named ahead of Hogarth Chocolate in 2 of 3 answers

House of Chocolate first in 2Hogarth Chocolate first in 1

Follow Hogarth Chocolate vs House of Chocolate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, House of Chocolate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hogarth Chocolate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. House of Chocolate was listed before Hogarth Chocolate in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hogarth Chocolate or House of Chocolate more popular in search?

This chart shows how often people search Google for Hogarth Chocolate and House of Chocolate by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.

Hogarth Chocolate and House of Chocolate among artisan chocolatiers in New Zealand, by month

Share of searches by month for House of Chocolate, Hogarth Chocolate. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

How has the Hogarth Chocolate and House of Chocolate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

2 changes

  1. Estimated monthly branded searches for Hogarth Chocolate in New Zealand fell 32.6% over 12 measured months, from 460 to 310 in September 2026.

  2. Estimated monthly branded searches for House of Chocolate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hogarth Chocolate’s and House of Chocolate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hogarth Chocolate

2 branded search terms

  • hogarth chocolate
  • hogarth chocolate makers

House of Chocolate

1 branded search term

  • house of chocolate

How the Brand Demand Index is measured

Other head-to-heads among artisan chocolatiers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free