Brandwave

Honest Chocolat vs Lucid Chocolatier:Which is more popular?

In September 2026, Honest Chocolat had more branded searches than Lucid Chocolatier among artisan chocolatiers in New Zealand. Honest Chocolat had about 1,900 branded searches, while Lucid Chocolatier had 140. Honest Chocolat made up 6% of all artisan chocolatier searches we track, and Lucid Chocolatier accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, Honest Chocolat and Lucid Chocolatier each appeared in two of the five answers. Lucid Chocolatier was mentioned before Honest Chocolat in two out of three answers that named either.

Among artisan chocolatiers in New Zealand in September 2026

Who do people search for more?

Honest Chocolat, about 14 searches for every 1 for Lucid Chocolatier

Honest Chocolat 1.9K searchesLucid Chocolatier 140 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Honest Chocolat in 2 of 5Lucid Chocolatier in 2 of 5

Who does AI recommend more?

Lucid Chocolatier, named ahead of Honest Chocolat in 2 of 3 answers

Lucid Chocolatier first in 2Honest Chocolat first in 1

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Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honest Chocolat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lucid Chocolatier was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lucid Chocolatier was listed before Honest Chocolat in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Honest Chocolat or Lucid Chocolatier more popular in search?

This chart shows how often people search Google for Honest Chocolat and Lucid Chocolatier by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.

Honest Chocolat and Lucid Chocolatier among artisan chocolatiers in New Zealand, by month

Share of searches by month for Honest Chocolat, Lucid Chocolatier. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

How has the Honest Chocolat and Lucid Chocolatier comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

1 change

  1. In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Honest Chocolat’s and Lucid Chocolatier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honest Chocolat

1 branded search term

  • honest chocolat

Lucid Chocolatier

1 branded search term

  • lucid chocolatier

How the Brand Demand Index is measured

Other head-to-heads among artisan chocolatiers

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