Brandwave

How popular isFreshservice?

In September 2026, people searched for Freshservice by name about 160 times in New Zealand, about the same as the previous year. These searches made up 33.3% of all New Zealand IT asset management platform searches, placing Freshservice first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about IT asset management platforms, Freshservice appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Freshservice is the most searched of 7 competitors and the most recommended in AI answers.

  1. FreshserviceShare of searches 33.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Snipe-ITShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LansweeperShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Asset PandaShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. ReftabShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freshservice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freshservice is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ManageEngine AssetExplorer2nd
  3. Snipe-IT3rd
  4. Lansweeper3rd
  5. Asset Panda5th
  6. Reftab–
  7. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which IT asset management platforms compete with Freshservice?

Freshservice against IT asset management platforms in New Zealand, by month

Share of searches by month for Freshservice, Snipe-IT, Lansweeper, Asset Panda, Reftab, AssetSonar, ManageEngine AssetExplorer. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshserviceSnipe-ITLansweeperAsset PandaReftabAssetSonarManageEngine AssetExplorer
Oct 202531.1%20%24.4%15.6%2.2%2.2%4.4%
Nov 202530.4%23.9%19.6%15.2%4.3%2.2%4.3%
Dec 202538.9%25%13.9%11.1%5.6%2.8%2.8%
Jan 202628.2%23.1%23.1%12.8%7.7%2.6%2.6%
Feb 202625%25%20.5%20.5%4.5%2.3%2.3%
Mar 202631.8%25%20.5%11.4%4.5%2.3%4.5%
Apr 202633.3%33.3%16.7%9.5%2.4%2.4%2.4%
May 202632.6%25.6%20.9%11.6%4.7%2.3%2.3%
Jun 202632.6%25.6%20.9%11.6%4.7%2.3%2.3%
Jul 202637.8%18.9%24.3%13.5%2.7%2.7%0%
Aug 202639.5%20.9%20.9%9.3%2.3%2.3%4.7%
Sep 202633.3%26.2%16.7%9.5%9.5%2.4%2.4%

  1. 1.Freshservice

    33.3%

    Held 1st. 140 estimated branded searches, -17.6% vs prior month. Share -6.2 points.

  2. 2.Snipe-IT

    26.2%

    Moved from 3rd to 2nd. 110 estimated branded searches, +22.2% vs prior month. Share +5.3 points.

  3. 3.Lansweeper

    16.7%

    Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -4.3 points.

  4. 4.Asset Panda

    9.5%

    Held 4th. 40 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Reftab

    9.5%

    Moved from 7th to 5th. 40 estimated branded searches, +300% vs prior month. Share +7.2 points.

  6. 6.AssetSonar

    2.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.ManageEngine AssetExplorer

    2.4%

    Moved from 5th to 7th. 10 estimated branded searches, -50% vs prior month. Share -2.3 points.

Compare popularity between Freshservice and its closest rivals

Every comparison with Freshservice

11 comparisons

How has branded search demand for Freshservice changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Freshservice in New Zealand held steady at 160.
  • Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms in New Zealand increased from 31.1% to 33.3%.
  • Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms in New Zealand peaked at 39.5% in August 2026 and was lowest at 25% in February 2026.

How did search popularity change for New Zealand IT asset management platforms in September 2026?

6 changes

  1. In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches.

  2. In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.

  3. In September 2026, Freshservice lost share of searches among IT asset management platforms in New Zealand, from 39.5% to 33.3%.

  4. In September 2026, Lansweeper lost share of searches among IT asset management platforms in New Zealand, from 20.9% to 16.7%.

  5. In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%.

  6. Estimated monthly branded searches for Asset Panda in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are Freshservice’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Freshservice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freshservice
  • freshservice asset management
  • freshservice itsm
  • freshservice service desk

How the Brand Demand Index is measured

Who owns Freshservice?

Freshservice is owned by Freshworks. Brandwave also tracks Freshsales and Freshdesk, owned by the same company, in New Zealand.

Do you work for Freshservice? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Freshservice compete?

Freshservice is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Help desk software6th of 85.6%Show ranking
IT service management platforms3rd of 77.5%Show ranking
IT asset management platforms1st of 733.3%Shown above
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