IT asset management platforms in New Zealand:Which are most popular?
In September 2026, Freshservice was the most searched IT asset management platform in New Zealand, accounting for 33.3% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Snipe-IT was mentioned most often, in four of the five answers. Freshservice was recommended most often, coming first in two out of four responses that gave a list.
FreshserviceShare of searches 33.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Snipe-ITShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LansweeperShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Asset PandaShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
ReftabShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top IT asset management platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Snipe-IT was mentioned most often, in four of the five answers. Freshservice was recommended most often, coming first in two out of four answers that gave a list. ManageEngine AssetExplorer was second, and Snipe-IT and Lansweeper tied for third. Reftab, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT asset management platforms
5 answers
Asked ChatGPT
“Which IT asset management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT asset management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT asset management platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“best asset management software”
Searched Google, AI Overview
“track it assets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which IT asset management platforms do people search for most?
This chart shows how often people search Google for each IT asset management platform by name. Each line represents a brand's share of searches for all seven IT asset management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Freshservice, Snipe-IT, Lansweeper, Asset Panda, Reftab, AssetSonar, ManageEngine AssetExplorer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freshservice | Snipe-IT | Lansweeper | Asset Panda | Reftab | AssetSonar | ManageEngine AssetExplorer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 20% | 24.4% | 15.6% | 2.2% | 2.2% | 4.4% |
| Nov 2025 | 30.4% | 23.9% | 19.6% | 15.2% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 38.9% | 25% | 13.9% | 11.1% | 5.6% | 2.8% | 2.8% |
| Jan 2026 | 28.2% | 23.1% | 23.1% | 12.8% | 7.7% | 2.6% | 2.6% |
| Feb 2026 | 25% | 25% | 20.5% | 20.5% | 4.5% | 2.3% | 2.3% |
| Mar 2026 | 31.8% | 25% | 20.5% | 11.4% | 4.5% | 2.3% | 4.5% |
| Apr 2026 | 33.3% | 33.3% | 16.7% | 9.5% | 2.4% | 2.4% | 2.4% |
| May 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jun 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jul 2026 | 37.8% | 18.9% | 24.3% | 13.5% | 2.7% | 2.7% | 0% |
| Aug 2026 | 39.5% | 20.9% | 20.9% | 9.3% | 2.3% | 2.3% | 4.7% |
| Sep 2026 | 33.3% | 26.2% | 16.7% | 9.5% | 9.5% | 2.4% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 140 | -17.6% | -6.2 points | |
| 2, moved from 3rd to 2nd | 26.2% | 110 | +22.2% | +5.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.7% | 70 | -22.2% | -4.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.5% | 40 | 0% | +0.2 points | |
| 5, moved from 7th to 5th | 9.5% | 40 | +300% | +7.2 pointsmoved from 7th to 5th | |
| 6, held 6th | 2.4% | 10 | 0% | +0.1 points | |
| 7, moved from 5th to 7th | 2.4% | 10 | -50% | -2.3 pointsmoved from 5th to 7th |
33.3%
Held 1st. 140 estimated branded searches, -17.6% vs prior month. Share -6.2 points.
2.
Snipe-IT26.2%
Moved from 3rd to 2nd. 110 estimated branded searches, +22.2% vs prior month. Share +5.3 points.
16.7%
Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -4.3 points.
9.5%
Held 4th. 40 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Reftab9.5%
Moved from 7th to 5th. 40 estimated branded searches, +300% vs prior month. Share +7.2 points.
2.4%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Moved from 5th to 7th. 10 estimated branded searches, -50% vs prior month. Share -2.3 points.
Which brand is most popular in search among IT asset management platforms in New Zealand?
7 brands
In September 2026, Freshservice was the most searched among IT asset management platforms in New Zealand, with an estimated 140 branded searches, 33.3% of all searches for the seven we track. Snipe-IT is in 2nd place, 7.1 percentage points behind at 26.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Freshservice | 31.1% → 33.3% | 39.5%Aug 2026 | 25%Feb 2026 | 1st |
| Snipe-IT | 20% → 26.2% | 33.3%Apr 2026 | 18.9%Jul 2026 | 3rd → 2nd |
| Lansweeper | 24.4% → 16.7% | 24.4%Oct 2025 | 13.9%Dec 2025 | 2nd → 3rd |
| Asset Panda | 15.6% → 9.5% | 20.5%Feb 2026 | 9.3%Aug 2026 | 4th |
| Reftab | 2.2% → 9.5% | 9.5%Sep 2026 | 2.2%Oct 2025 | 7th → 5th |
| AssetSonar | 2.2% → 2.4% | 2.8%Dec 2025 | 2.2%Nov 2025 | 6th |
| ManageEngine AssetExplorer | 4.4% → 2.4% | 4.7%Aug 2026 | 0%Jul 2026 | 5th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms in New Zealand increased from 31.1% to 33.3%.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand increased from 20% to 26.2%.
- Across the 12 months ending September 2026, Lansweeper’s share of searches among IT asset management platforms in New Zealand decreased from 24.4% to 16.7%.
- Across the 12 months ending September 2026, Asset Panda’s share of searches among IT asset management platforms in New Zealand decreased from 15.6% to 9.5%.
- Across the 12 months ending September 2026, Reftab’s share of searches among IT asset management platforms in New Zealand increased from 2.2% to 9.5%.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer’s share of searches among IT asset management platforms in New Zealand decreased from 4.4% to 2.4%.
- Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms in New Zealand peaked at 39.5% in August 2026 and was lowest at 25% in February 2026.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 18.9% in July 2026.
- Across the 12 months ending September 2026, Lansweeper’s share of searches among IT asset management platforms in New Zealand peaked at 24.4% in October 2025 and was lowest at 13.9% in December 2025.
- Across the 12 months ending September 2026, Asset Panda’s share of searches among IT asset management platforms in New Zealand peaked at 20.5% in February 2026 and was lowest at 9.3% in August 2026.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer’s share of searches among IT asset management platforms in New Zealand peaked at 4.7% in August 2026 and was lowest at 0% in July 2026.
- Across the 12 months ending September 2026, Snipe-IT rose from 3rd to 2nd among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, Lansweeper fell from 2nd to 3rd among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, Reftab rose from 7th to 5th among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer fell from 5th to 7th among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, AssetSonar held steady: its share of searches among IT asset management platforms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand IT asset management platforms in September 2026?
6 changes
In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches.
In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.
In September 2026, Freshservice lost share of searches among IT asset management platforms in New Zealand, from 39.5% to 33.3%.
In September 2026, Lansweeper lost share of searches among IT asset management platforms in New Zealand, from 20.9% to 16.7%.
In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%.
Estimated monthly branded searches for Asset Panda in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.
Compare popularity between leading brands
- Freshservice vs Snipe-IT: compare popularity
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- Snipe-IT vs Lansweeper: compare popularity
- Snipe-IT vs Asset Panda: compare popularity
- Snipe-IT vs Reftab: compare popularity
- Lansweeper vs Asset Panda: compare popularity
- Lansweeper vs Reftab: compare popularity
- Asset Panda vs Reftab: compare popularity
- Compare any of these brands
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