Brandwave

How popular isSnipe-IT?

In September 2026, people searched for Snipe-IT by name about 110 times in New Zealand, a 22.2% increase from the previous year. These searches made up 26.2% of all New Zealand IT asset management platform searches, placing Snipe-IT second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about IT asset management platforms, Snipe-IT appeared in four of the five answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Snipe-IT is the second most searched of 7 competitors and the joint third most recommended in AI answers.

  1. FreshserviceShare of searches 33.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Snipe-ITShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LansweeperShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Asset PandaShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. ReftabShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snipe-IT was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snipe-IT is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ManageEngine AssetExplorer2nd
  3. Snipe-IT3rd
  4. Lansweeper3rd
  5. Asset Panda5th
  6. Reftab–
  7. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which IT asset management platforms compete with Snipe-IT?

Snipe-IT against IT asset management platforms in New Zealand, by month

Share of searches by month for Freshservice, Snipe-IT, Lansweeper, Asset Panda, Reftab, AssetSonar, ManageEngine AssetExplorer. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshserviceSnipe-ITLansweeperAsset PandaReftabAssetSonarManageEngine AssetExplorer
Oct 202531.1%20%24.4%15.6%2.2%2.2%4.4%
Nov 202530.4%23.9%19.6%15.2%4.3%2.2%4.3%
Dec 202538.9%25%13.9%11.1%5.6%2.8%2.8%
Jan 202628.2%23.1%23.1%12.8%7.7%2.6%2.6%
Feb 202625%25%20.5%20.5%4.5%2.3%2.3%
Mar 202631.8%25%20.5%11.4%4.5%2.3%4.5%
Apr 202633.3%33.3%16.7%9.5%2.4%2.4%2.4%
May 202632.6%25.6%20.9%11.6%4.7%2.3%2.3%
Jun 202632.6%25.6%20.9%11.6%4.7%2.3%2.3%
Jul 202637.8%18.9%24.3%13.5%2.7%2.7%0%
Aug 202639.5%20.9%20.9%9.3%2.3%2.3%4.7%
Sep 202633.3%26.2%16.7%9.5%9.5%2.4%2.4%

  1. 1.Freshservice

    33.3%

    Held 1st. 140 estimated branded searches, -17.6% vs prior month. Share -6.2 points.

  2. 2.Snipe-IT

    26.2%

    Moved from 3rd to 2nd. 110 estimated branded searches, +22.2% vs prior month. Share +5.3 points.

  3. 3.Lansweeper

    16.7%

    Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -4.3 points.

  4. 4.Asset Panda

    9.5%

    Held 4th. 40 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Reftab

    9.5%

    Moved from 7th to 5th. 40 estimated branded searches, +300% vs prior month. Share +7.2 points.

  6. 6.AssetSonar

    2.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.ManageEngine AssetExplorer

    2.4%

    Moved from 5th to 7th. 10 estimated branded searches, -50% vs prior month. Share -2.3 points.

Compare popularity between Snipe-IT and its closest rivals

Every comparison with Snipe-IT

3 comparisons

How has branded search demand for Snipe-IT changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Snipe-IT in New Zealand rose from 90 to 110.
  • Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand increased from 20% to 26.2%.
  • Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 18.9% in July 2026.
  • Across the 12 months ending September 2026, Snipe-IT rose from 3rd to 2nd among IT asset management platforms in New Zealand.

How did search popularity change for New Zealand IT asset management platforms in September 2026?

6 changes

  1. In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches.

  2. In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.

  3. In September 2026, Freshservice lost share of searches among IT asset management platforms in New Zealand, from 39.5% to 33.3%.

  4. In September 2026, Lansweeper lost share of searches among IT asset management platforms in New Zealand, from 20.9% to 16.7%.

  5. In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%.

  6. Estimated monthly branded searches for Asset Panda in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are Snipe-IT’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Snipe-IT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • snipe-it

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How the Brand Demand Index is measured

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