AssetSonar vs Snipe-IT:Which is more popular?
In September 2026, Snipe-IT had more branded searches than AssetSonar among IT asset management platforms in New Zealand. Snipe-IT had about 110 branded searches, while AssetSonar had 10. Snipe-IT made up 26.2% of all IT asset management platform searches we track, and AssetSonar accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, Snipe-IT appeared in four of the five answers and AssetSonar in none.
Who do people search for more?
Snipe-IT, about 11 searches for every 1 for AssetSonar
Who does AI mention more?
Snipe-IT, mentioned in 4 of 5 answers, AssetSonar in 0
Who does AI recommend more?
Snipe-IT, the only one of the two named
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Top IT asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snipe-IT was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AssetSonar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT asset management platforms
5 answers
Asked ChatGPT
“Which IT asset management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT asset management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT asset management platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“best asset management software”
Searched Google, AI Overview
“track it assets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AssetSonar or Snipe-IT more popular in search?
This chart shows how often people search Google for AssetSonar and Snipe-IT by name. Each line represents a brand's share of searches for all seven IT asset management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Snipe-IT, AssetSonar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freshservice | Snipe-IT | Lansweeper | Asset Panda | Reftab | AssetSonar | ManageEngine AssetExplorer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 20% | 24.4% | 15.6% | 2.2% | 2.2% | 4.4% |
| Nov 2025 | 30.4% | 23.9% | 19.6% | 15.2% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 38.9% | 25% | 13.9% | 11.1% | 5.6% | 2.8% | 2.8% |
| Jan 2026 | 28.2% | 23.1% | 23.1% | 12.8% | 7.7% | 2.6% | 2.6% |
| Feb 2026 | 25% | 25% | 20.5% | 20.5% | 4.5% | 2.3% | 2.3% |
| Mar 2026 | 31.8% | 25% | 20.5% | 11.4% | 4.5% | 2.3% | 4.5% |
| Apr 2026 | 33.3% | 33.3% | 16.7% | 9.5% | 2.4% | 2.4% | 2.4% |
| May 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jun 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jul 2026 | 37.8% | 18.9% | 24.3% | 13.5% | 2.7% | 2.7% | 0% |
| Aug 2026 | 39.5% | 20.9% | 20.9% | 9.3% | 2.3% | 2.3% | 4.7% |
| Sep 2026 | 33.3% | 26.2% | 16.7% | 9.5% | 9.5% | 2.4% | 2.4% |
How has the AssetSonar and Snipe-IT comparison changed over the last 12 months?
3 findings
- Snipe-IT was ahead of AssetSonar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AssetSonar’s share of searches among IT asset management platforms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand moved from 20% to 26.2%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand IT asset management platforms in September 2026?
2 changes
In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches.
In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AssetSonar’s and Snipe-IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AssetSonar
1 branded search term
- assetsonar
Snipe-IT
1 branded search term
- snipe-it
Other head-to-heads among IT asset management platforms
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