Brandwave

How popular isAssetSonar?

In September 2026, people searched for AssetSonar by name about 10 times in New Zealand, about the same as the previous year. These searches made up 2.4% of all New Zealand IT asset management platform searches, placing AssetSonar sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about IT asset management platforms, AssetSonar did not appear in any of the answers.

Search and AI answers in September 2026

AssetSonar is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. FreshserviceShare of searches 33.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Snipe-ITShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LansweeperShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Asset PandaShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. AssetSonarShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AssetSonar did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ManageEngine AssetExplorer2nd
  3. Snipe-IT3rd
  4. Lansweeper3rd
  5. Asset Panda5th
  6. Reftab–
  7. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which IT asset management platforms compete with AssetSonar?

AssetSonar against IT asset management platforms in New Zealand, by month

Share of searches by month for Freshservice, Snipe-IT, Lansweeper, Asset Panda, Reftab, AssetSonar, ManageEngine AssetExplorer. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshserviceSnipe-ITLansweeperAsset PandaReftabAssetSonarManageEngine AssetExplorer
Oct 202531.1%20%24.4%15.6%2.2%2.2%4.4%
Nov 202530.4%23.9%19.6%15.2%4.3%2.2%4.3%
Dec 202538.9%25%13.9%11.1%5.6%2.8%2.8%
Jan 202628.2%23.1%23.1%12.8%7.7%2.6%2.6%
Feb 202625%25%20.5%20.5%4.5%2.3%2.3%
Mar 202631.8%25%20.5%11.4%4.5%2.3%4.5%
Apr 202633.3%33.3%16.7%9.5%2.4%2.4%2.4%
May 202632.6%25.6%20.9%11.6%4.7%2.3%2.3%
Jun 202632.6%25.6%20.9%11.6%4.7%2.3%2.3%
Jul 202637.8%18.9%24.3%13.5%2.7%2.7%0%
Aug 202639.5%20.9%20.9%9.3%2.3%2.3%4.7%
Sep 202633.3%26.2%16.7%9.5%9.5%2.4%2.4%

  1. 1.Freshservice

    33.3%

    Held 1st. 140 estimated branded searches, -17.6% vs prior month. Share -6.2 points.

  2. 2.Snipe-IT

    26.2%

    Moved from 3rd to 2nd. 110 estimated branded searches, +22.2% vs prior month. Share +5.3 points.

  3. 3.Lansweeper

    16.7%

    Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -4.3 points.

  4. 4.Asset Panda

    9.5%

    Held 4th. 40 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Reftab

    9.5%

    Moved from 7th to 5th. 40 estimated branded searches, +300% vs prior month. Share +7.2 points.

  6. 6.AssetSonar

    2.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.ManageEngine AssetExplorer

    2.4%

    Moved from 5th to 7th. 10 estimated branded searches, -50% vs prior month. Share -2.3 points.

Compare popularity between AssetSonar and its closest rivals

How has branded search demand for AssetSonar changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AssetSonar in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, AssetSonar’s share of searches among IT asset management platforms in New Zealand held steady, from 2.2% to 2.4%.

How did search popularity change for New Zealand IT asset management platforms in September 2026?

6 changes

  1. In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches.

  2. In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.

  3. In September 2026, Freshservice lost share of searches among IT asset management platforms in New Zealand, from 39.5% to 33.3%.

  4. In September 2026, Lansweeper lost share of searches among IT asset management platforms in New Zealand, from 20.9% to 16.7%.

  5. In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%.

  6. Estimated monthly branded searches for Asset Panda in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are AssetSonar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AssetSonar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • assetsonar

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How the Brand Demand Index is measured

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