AssetSonar vs ManageEngine AssetExplorer:Which is more popular?
In September 2026, AssetSonar and ManageEngine AssetExplorer were level in searches among IT asset management platforms in New Zealand, with an estimated 10 branded searches each, at 2.4% of the total each. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, ManageEngine AssetExplorer appeared in three of the five answers and AssetSonar in none.
Who do people search for more?
AssetSonar and ManageEngine AssetExplorer are searched for about as often as each other.
Who does AI mention more?
ManageEngine AssetExplorer, mentioned in 3 of 5 answers, AssetSonar in 0
Who does AI recommend more?
ManageEngine AssetExplorer, the only one of the two named
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Top IT asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ManageEngine AssetExplorer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AssetSonar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT asset management platforms
5 answers
Asked ChatGPT
“Which IT asset management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT asset management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT asset management platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“best asset management software”
Searched Google, AI Overview
“track it assets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AssetSonar or ManageEngine AssetExplorer more popular in search?
This chart shows how often people search Google for AssetSonar and ManageEngine AssetExplorer by name. Each line represents a brand's share of searches for all seven IT asset management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for AssetSonar, ManageEngine AssetExplorer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freshservice | Snipe-IT | Lansweeper | Asset Panda | Reftab | AssetSonar | ManageEngine AssetExplorer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 20% | 24.4% | 15.6% | 2.2% | 2.2% | 4.4% |
| Nov 2025 | 30.4% | 23.9% | 19.6% | 15.2% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 38.9% | 25% | 13.9% | 11.1% | 5.6% | 2.8% | 2.8% |
| Jan 2026 | 28.2% | 23.1% | 23.1% | 12.8% | 7.7% | 2.6% | 2.6% |
| Feb 2026 | 25% | 25% | 20.5% | 20.5% | 4.5% | 2.3% | 2.3% |
| Mar 2026 | 31.8% | 25% | 20.5% | 11.4% | 4.5% | 2.3% | 4.5% |
| Apr 2026 | 33.3% | 33.3% | 16.7% | 9.5% | 2.4% | 2.4% | 2.4% |
| May 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jun 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jul 2026 | 37.8% | 18.9% | 24.3% | 13.5% | 2.7% | 2.7% | 0% |
| Aug 2026 | 39.5% | 20.9% | 20.9% | 9.3% | 2.3% | 2.3% | 4.7% |
| Sep 2026 | 33.3% | 26.2% | 16.7% | 9.5% | 9.5% | 2.4% | 2.4% |
How has the AssetSonar and ManageEngine AssetExplorer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: AssetSonar took it in July 2026, ManageEngine AssetExplorer took it in August 2026.
- Across the 12 months ending September 2026, AssetSonar’s share of searches among IT asset management platforms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer’s share of searches among IT asset management platforms in New Zealand moved from 4.4% to 2.4%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand IT asset management platforms in September 2026?
2 changes
In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.
In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AssetSonar’s and ManageEngine AssetExplorer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AssetSonar
1 branded search term
- assetsonar
ManageEngine AssetExplorer
2 branded search terms
- assetexplorer
- manageengine assetexplorer
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