AssetSonar vs Reftab:Which is more popular?
In September 2026, Reftab had more branded searches than AssetSonar among IT asset management platforms in New Zealand. Reftab had about 40 branded searches, while AssetSonar had 10. Reftab made up 9.5% of all IT asset management platform searches we track, and AssetSonar accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, neither AssetSonar nor Reftab appeared in any of the five answers.
Who do people search for more?
Reftab, about 4 searches for every 1 for AssetSonar
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top IT asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither AssetSonar nor Reftab showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT asset management platforms
5 answers
Asked ChatGPT
“Which IT asset management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT asset management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT asset management platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“best asset management software”
Searched Google, AI Overview
“track it assets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AssetSonar or Reftab more popular in search?
This chart shows how often people search Google for AssetSonar and Reftab by name. Each line represents a brand's share of searches for all seven IT asset management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Reftab, AssetSonar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freshservice | Snipe-IT | Lansweeper | Asset Panda | Reftab | AssetSonar | ManageEngine AssetExplorer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 20% | 24.4% | 15.6% | 2.2% | 2.2% | 4.4% |
| Nov 2025 | 30.4% | 23.9% | 19.6% | 15.2% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 38.9% | 25% | 13.9% | 11.1% | 5.6% | 2.8% | 2.8% |
| Jan 2026 | 28.2% | 23.1% | 23.1% | 12.8% | 7.7% | 2.6% | 2.6% |
| Feb 2026 | 25% | 25% | 20.5% | 20.5% | 4.5% | 2.3% | 2.3% |
| Mar 2026 | 31.8% | 25% | 20.5% | 11.4% | 4.5% | 2.3% | 4.5% |
| Apr 2026 | 33.3% | 33.3% | 16.7% | 9.5% | 2.4% | 2.4% | 2.4% |
| May 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jun 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jul 2026 | 37.8% | 18.9% | 24.3% | 13.5% | 2.7% | 2.7% | 0% |
| Aug 2026 | 39.5% | 20.9% | 20.9% | 9.3% | 2.3% | 2.3% | 4.7% |
| Sep 2026 | 33.3% | 26.2% | 16.7% | 9.5% | 9.5% | 2.4% | 2.4% |
How has the AssetSonar and Reftab comparison changed over the last 12 months?
3 findings
- Reftab was ahead of AssetSonar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AssetSonar’s share of searches among IT asset management platforms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Reftab’s share of searches among IT asset management platforms in New Zealand moved from 2.2% to 9.5%, and its estimated monthly branded searches moved from 10 to 40.
How did search popularity change for New Zealand IT asset management platforms in September 2026?
1 change
In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AssetSonar’s and Reftab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AssetSonar
1 branded search term
- assetsonar
Reftab
1 branded search term
- reftab
Other head-to-heads among IT asset management platforms
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