Reftab vs Snipe-IT:Which is more popular?
In September 2026, Snipe-IT had more branded searches than Reftab among IT asset management platforms in New Zealand. Snipe-IT had about 110 branded searches, while Reftab had 40. Snipe-IT made up 26.2% of all IT asset management platform searches we track, and Reftab accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, Snipe-IT appeared in four of the five answers and Reftab in none.
Who do people search for more?
Snipe-IT, about 3 searches for every 1 for Reftab
Who does AI mention more?
Snipe-IT, mentioned in 4 of 5 answers, Reftab in 0
Who does AI recommend more?
Snipe-IT, the only one of the two named
Follow Reftab vs Snipe-IT and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top IT asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snipe-IT was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reftab did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Snipe-IT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asset Panda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT asset management platforms
5 answers
Asked ChatGPT
“Which IT asset management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT asset management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT asset management platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“best asset management software”
Searched Google, AI Overview
“track it assets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Reftab or Snipe-IT more popular in search?
This chart shows how often people search Google for Reftab and Snipe-IT by name. Each line represents a brand's share of searches for all seven IT asset management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Snipe-IT, Reftab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freshservice | Snipe-IT | Lansweeper | Asset Panda | Reftab | AssetSonar | ManageEngine AssetExplorer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 20% | 24.4% | 15.6% | 2.2% | 2.2% | 4.4% |
| Nov 2025 | 30.4% | 23.9% | 19.6% | 15.2% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 38.9% | 25% | 13.9% | 11.1% | 5.6% | 2.8% | 2.8% |
| Jan 2026 | 28.2% | 23.1% | 23.1% | 12.8% | 7.7% | 2.6% | 2.6% |
| Feb 2026 | 25% | 25% | 20.5% | 20.5% | 4.5% | 2.3% | 2.3% |
| Mar 2026 | 31.8% | 25% | 20.5% | 11.4% | 4.5% | 2.3% | 4.5% |
| Apr 2026 | 33.3% | 33.3% | 16.7% | 9.5% | 2.4% | 2.4% | 2.4% |
| May 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jun 2026 | 32.6% | 25.6% | 20.9% | 11.6% | 4.7% | 2.3% | 2.3% |
| Jul 2026 | 37.8% | 18.9% | 24.3% | 13.5% | 2.7% | 2.7% | 0% |
| Aug 2026 | 39.5% | 20.9% | 20.9% | 9.3% | 2.3% | 2.3% | 4.7% |
| Sep 2026 | 33.3% | 26.2% | 16.7% | 9.5% | 9.5% | 2.4% | 2.4% |
How has the Reftab and Snipe-IT comparison changed over the last 12 months?
3 findings
- Snipe-IT was ahead of Reftab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reftab’s share of searches among IT asset management platforms in New Zealand moved from 2.2% to 9.5%, and its estimated monthly branded searches moved from 10 to 40.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand moved from 20% to 26.2%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand IT asset management platforms in September 2026?
2 changes
In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches.
In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Reftab’s and Snipe-IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among IT asset management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.