Brandwave

How popular isBookme?

In October 2026, people searched for Bookme by name about 27,600 times in New Zealand, about the same as the previous year. These searches made up 89.8% of all New Zealand gift experience company searches, placing Bookme first out of five companies. When we asked both ChatGPT and Google AI Overviews about gift experience companies, Bookme appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

Bookme is the most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. BookmeShare of searches 89.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. RedBalloonShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Chuffed GiftsShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Experience OzShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AdrenalinShare of searches 0.03%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gift experience companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bookme was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bookme is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chuffed Gifts1st
  2. RedBalloon2nd
  3. Bookme3rd
  4. Experience Oz–
  5. Adrenalin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bookme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuffed Gifts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RedBalloon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Experience Oz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adrenalin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift experience companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Bookme compared with other New Zealand gift experience companies?

Bookme against gift experience companies in New Zealand, by month

Share of searches by month for Bookme, RedBalloon, Chuffed Gifts. The figures are in the table below the chart.

View monthly share of searches table
MonthBookmeRedBalloonChuffed GiftsExperience OzAdrenalin
Nov 202582.5%4.9%10.8%1.8%0.03%
Dec 202578.6%4.7%15.5%1.1%0.06%
Jan 202693.2%2.5%3.6%0.73%0.02%
Feb 202690.8%3.6%4.3%1.3%0.05%
Mar 202691.2%2.8%4.3%1.6%0.05%
Apr 202693.2%2.3%3.6%0.88%0%
May 202691.9%2.8%4.4%0.88%0%
Jun 202690%3.3%4.3%2.4%0.03%
Jul 202692.1%2.8%3.5%1.6%0.03%
Aug 202690.8%3.4%4.3%1.6%0.03%
Sep 202690.7%3.4%4.3%1.6%0.03%
Oct 202689.8%4.3%4.2%1.6%0.03%

  1. 1.Bookme

    89.8%

    Held 1st. 27.6K estimated branded searches, -0.29% vs prior month. Share -0.9 points.

  2. 2.RedBalloon

    4.3%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +29.1% vs prior month. Share +1 points.

  3. 3.Chuffed Gifts

    4.2%

    Moved from 2nd to 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Experience Oz

    1.6%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Adrenalin

    0.03%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bookme and its closest rivals

Every comparison with Bookme

8 comparisons

How has branded search demand for Bookme changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bookme in New Zealand held steady at 27.6K.
  • Across the 12 months ending October 2026, Bookme’s share of searches among gift experience companies in New Zealand increased from 82.5% to 89.8%.
  • Across the 12 months ending October 2026, Bookme’s share of searches among gift experience companies in New Zealand peaked at 93.2% in April 2026 and was lowest at 78.6% in December 2025.

How did search popularity change for New Zealand gift experience companies in October 2026?

4 changes

  1. In October 2026, RedBalloon overtook Chuffed Gifts to rank 2nd among gift experience companies in New Zealand, with 4.3% of the searches.

  2. In October 2026, Bookme lost share of searches among gift experience companies in New Zealand, from 90.7% to 89.8%.

  3. Estimated monthly branded searches for Chuffed Gifts in New Zealand fell 63.9% over 12 measured months, from 3.6K to 1.3K in October 2026.

  4. Estimated monthly branded searches for Experience Oz in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.

How are Bookme’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Bookme’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bookme
  • bookme accommodation
  • bookme butterfly creek
  • bookme crystal mountain
  • bookme doubtful sound
  • bookme gift voucher
  • bookme ice skating
  • bookme mt cook
  • bookme skydive
  • bookme voucher
  • butterfly creek bookme
  • snowplanet bookme

Do you work for Bookme? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bookme compete?

Bookme is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Deal and voucher sites2nd of 536.8%Show ranking
Gift experience companies1st of 589.8%Shown above
Creator with pink hair and a pink jacket

Is Bookme your brand?

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