How popular isRedBalloon?
In October 2026, people searched for RedBalloon by name about 1,330 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 4.3% of all New Zealand gift experience company searches, placing RedBalloon second out of five companies. When we asked both ChatGPT and Google AI Overviews about gift experience companies, RedBalloon appeared in three of the five answers and was the second most recommended of the five.
RedBalloon is the second most searched of 5 competitors and the second most recommended in the AI answers we collected.
BookmeShare of searches 89.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
RedBalloonShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Chuffed GiftsShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Experience OzShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AdrenalinShare of searches 0.03%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gift experience companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RedBalloon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RedBalloon is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bookme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chuffed Gifts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RedBalloon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Experience Oz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adrenalin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift experience companies
5 answers
Asked ChatGPT
“Which gift experience company should I book in New Zealand?”
Asked ChatGPT
“What are the best gift experience companies in New Zealand?”
Asked ChatGPT
“What's the best gift experience company in New Zealand for an experience gift?”
Searched Google, AI Overview
“experience gifts nz”
Searched Google, AI Overview
“adventure gift voucher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for RedBalloon compared with other New Zealand gift experience companies?
Share of searches by month for Bookme, RedBalloon, Chuffed Gifts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bookme | RedBalloon | Chuffed Gifts | Experience Oz | Adrenalin |
|---|---|---|---|---|---|
| Nov 2025 | 82.5% | 4.9% | 10.8% | 1.8% | 0.03% |
| Dec 2025 | 78.6% | 4.7% | 15.5% | 1.1% | 0.06% |
| Jan 2026 | 93.2% | 2.5% | 3.6% | 0.73% | 0.02% |
| Feb 2026 | 90.8% | 3.6% | 4.3% | 1.3% | 0.05% |
| Mar 2026 | 91.2% | 2.8% | 4.3% | 1.6% | 0.05% |
| Apr 2026 | 93.2% | 2.3% | 3.6% | 0.88% | 0% |
| May 2026 | 91.9% | 2.8% | 4.4% | 0.88% | 0% |
| Jun 2026 | 90% | 3.3% | 4.3% | 2.4% | 0.03% |
| Jul 2026 | 92.1% | 2.8% | 3.5% | 1.6% | 0.03% |
| Aug 2026 | 90.8% | 3.4% | 4.3% | 1.6% | 0.03% |
| Sep 2026 | 90.7% | 3.4% | 4.3% | 1.6% | 0.03% |
| Oct 2026 | 89.8% | 4.3% | 4.2% | 1.6% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.8% | 27.6K | -0.29% | -0.9 points | |
| 2, moved from 3rd to 2nd | 4.3% | 1.3K | +29.1% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 4.2% | 1.3K | 0% | 0 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.6% | 480 | 0% | 0 points | |
| 5, held 5th | 0.03% | 10 | 0% | 0 points |
1.
Bookme89.8%
Held 1st. 27.6K estimated branded searches, -0.29% vs prior month. Share -0.9 points.
4.3%
Moved from 3rd to 2nd. 1.3K estimated branded searches, +29.1% vs prior month. Share +1 points.
4.2%
Moved from 2nd to 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
0.03%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between RedBalloon and its closest rivals
Every comparison with RedBalloon
4 comparisons
How has branded search demand for RedBalloon changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for RedBalloon in New Zealand fell from 1.6K to 1.3K.
- Across the 12 months ending October 2026, RedBalloon’s share of searches among gift experience companies in New Zealand decreased from 4.9% to 4.3%.
- Across the 12 months ending October 2026, RedBalloon’s share of searches among gift experience companies in New Zealand peaked at 4.9% in November 2025 and was lowest at 2.3% in April 2026.
- Across the 12 months ending October 2026, RedBalloon rose from 3rd to 2nd among gift experience companies in New Zealand.
How did search popularity change for New Zealand gift experience companies in October 2026?
4 changes
In October 2026, RedBalloon overtook Chuffed Gifts to rank 2nd among gift experience companies in New Zealand, with 4.3% of the searches.
In October 2026, Bookme lost share of searches among gift experience companies in New Zealand, from 90.7% to 89.8%.
Estimated monthly branded searches for Chuffed Gifts in New Zealand fell 63.9% over 12 measured months, from 3.6K to 1.3K in October 2026.
Estimated monthly branded searches for Experience Oz in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.
How are RedBalloon’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using RedBalloon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- red balloon
- redballoon
- redballoon experiences
- redballoon gift voucher
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