Brandwave

How popular isAdobe InDesign?

In September 2026, people searched for Adobe InDesign by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 33.3% of all New Zealand desktop publishing software searches, placing Adobe InDesign first out of eight brands. When we asked both ChatGPT and Google AI Overviews about desktop publishing software, Adobe InDesign appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Adobe InDesign is the most searched of 8 competitors and the most recommended in AI answers.

  1. Adobe InDesignShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AffinityShare of searches 27.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. ScribusShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. XaraShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. QuarkXPressShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top desktop publishing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe InDesign appeared in all five answers. Adobe InDesign is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe InDesign1st
  2. Affinity2nd
  3. Scribus3rd
  4. Marq4th
  5. QuarkXPress5th
  6. Swift Publisher6th
  7. Xara–
  8. VivaDesigner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desktop publishing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which desktop publishing software compete with Adobe InDesign?

Adobe InDesign against desktop publishing software in New Zealand, by month

Share of searches by month for Adobe InDesign, Affinity, Scribus, Xara, QuarkXPress. The figures are in the table below the chart.

View monthly share of searches table
MonthAdobe InDesignAffinityScribusXaraQuarkXPressMarqSwift PublisherVivaDesigner
Oct 202529.5%44%13%10.5%2%0%0.5%0.5%
Nov 202517.6%58.6%11.7%9.5%1.8%0%0.45%0.45%
Dec 202520.6%46.8%13.5%16.7%0.79%0%0.79%0.79%
Jan 202622.1%40.7%17.9%14.5%2.8%0.69%0.69%0.69%
Feb 202639.3%26%17.3%14%2%0%0.67%0.67%
Mar 202642.4%22.9%15.3%15.3%2.4%0%1.2%0.59%
Apr 202631.6%25.7%17.1%21.1%2.6%0.66%0.66%0.66%
May 202635.8%23.9%15.7%19.4%3%0.75%0.75%0.75%
Jun 202631.8%31.8%13.9%17.2%2.6%0.66%1.3%0.66%
Jul 202632.9%26.7%17.8%17.8%2.7%0.68%0.68%0.68%
Aug 202636.4%19.8%24.1%16%2.5%0%0.62%0.62%
Sep 202633.3%27.1%22.2%14.6%2.8%0%0%0%

  1. 1.Adobe InDesign

    33.3%

    Held 1st. 480 estimated branded searches, -18.6% vs prior month. Share -3.1 points.

  2. 2.Affinity

    27.1%

    Moved from 3rd to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +7.3 points.

  3. 3.Scribus

    22.2%

    Moved from 2nd to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -1.9 points.

  4. 4.Xara

    14.6%

    Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.

  5. 5.QuarkXPress

    2.8%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Marq

    0%

    Moved from 8th to 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

  7. 7.Swift Publisher

    0%

    Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.6 points.

  8. 8.VivaDesigner

    0%

    Moved from 7th to 8th. 0 estimated branded searches, -100% vs prior month. Share -0.6 points.

Compare popularity between Adobe InDesign and its closest rivals

Every comparison with Adobe InDesign

3 comparisons

How has branded search demand for Adobe InDesign changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe InDesign in New Zealand fell from 590 to 480.
  • Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand increased from 29.5% to 33.3%.
  • Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand peaked at 42.4% in March 2026 and was lowest at 17.6% in November 2025.
  • Across the 12 months ending September 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software in New Zealand.

How did search popularity change for New Zealand desktop publishing software in September 2026?

6 changes

  1. In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches.

  2. In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%.

  3. In September 2026, Scribus lost share of searches among desktop publishing software in New Zealand, from 24.1% to 22.2%.

  4. In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%.

  5. In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.

  6. In September 2026, VivaDesigner lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.

How are Adobe InDesign’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Adobe InDesign’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe indesign

How the Brand Demand Index is measured

Who owns Adobe InDesign?

Adobe InDesign is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe InDesign? To request corrections or removal please contact us via our support page and we will be happy to assist.

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