Adobe InDesign vs Xara:Which is more popular?
In September 2026, Adobe InDesign had more branded searches than Xara among desktop publishing software in New Zealand. Adobe InDesign had about 480 branded searches, while Xara had 210. Adobe InDesign made up 33.3% of all desktop publishing software searches we track, and Xara accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about desktop publishing software, Adobe InDesign appeared in all five answers and Xara in none.
Who do people search for more?
Adobe InDesign, about 2 searches for every 1 for Xara
Who does AI mention more?
Adobe InDesign, mentioned in every answer we collected
Who does AI recommend more?
Adobe InDesign, the only one of the two named
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Top desktop publishing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe InDesign appeared in all five answers. Xara did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe InDesign1st
Affinity2nd
Scribus3rd
Marq4th
QuarkXPress5th
Swift Publisher6th
Xara–
VivaDesigner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desktop publishing software
5 answers
Asked ChatGPT
“Which desktop publishing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best desktop publishing tools in New Zealand?”
Asked ChatGPT
“What's the best desktop publishing tool in New Zealand for multi-page layouts?”
Searched Google, AI Overview
“desktop publishing software”
Searched Google, AI Overview
“page layout software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adobe InDesign or Xara more popular in search?
This chart shows how often people search Google for Adobe InDesign and Xara by name. Each line represents a brand's share of searches for all eight desktop publishing software we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe InDesign, Xara. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe InDesign | Affinity | Scribus | Xara | QuarkXPress | Marq | Swift Publisher | VivaDesigner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 44% | 13% | 10.5% | 2% | 0% | 0.5% | 0.5% |
| Nov 2025 | 17.6% | 58.6% | 11.7% | 9.5% | 1.8% | 0% | 0.45% | 0.45% |
| Dec 2025 | 20.6% | 46.8% | 13.5% | 16.7% | 0.79% | 0% | 0.79% | 0.79% |
| Jan 2026 | 22.1% | 40.7% | 17.9% | 14.5% | 2.8% | 0.69% | 0.69% | 0.69% |
| Feb 2026 | 39.3% | 26% | 17.3% | 14% | 2% | 0% | 0.67% | 0.67% |
| Mar 2026 | 42.4% | 22.9% | 15.3% | 15.3% | 2.4% | 0% | 1.2% | 0.59% |
| Apr 2026 | 31.6% | 25.7% | 17.1% | 21.1% | 2.6% | 0.66% | 0.66% | 0.66% |
| May 2026 | 35.8% | 23.9% | 15.7% | 19.4% | 3% | 0.75% | 0.75% | 0.75% |
| Jun 2026 | 31.8% | 31.8% | 13.9% | 17.2% | 2.6% | 0.66% | 1.3% | 0.66% |
| Jul 2026 | 32.9% | 26.7% | 17.8% | 17.8% | 2.7% | 0.68% | 0.68% | 0.68% |
| Aug 2026 | 36.4% | 19.8% | 24.1% | 16% | 2.5% | 0% | 0.62% | 0.62% |
| Sep 2026 | 33.3% | 27.1% | 22.2% | 14.6% | 2.8% | 0% | 0% | 0% |
How has the Adobe InDesign and Xara comparison changed over the last 12 months?
3 findings
- Adobe InDesign was ahead of Xara in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand moved from 29.5% to 33.3%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Xara’s share of searches among desktop publishing software in New Zealand moved from 10.5% to 14.6%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand desktop publishing software in September 2026?
2 changes
In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%.
In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe InDesign’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe InDesign
1 branded search term
- adobe indesign
Xara
1 branded search term
- xara
Other head-to-heads among desktop publishing software
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