Adobe InDesign vs Affinity:Which is more popular?
In September 2026, Adobe InDesign had more branded searches than Affinity among desktop publishing software in New Zealand. Adobe InDesign had about 480 branded searches, while Affinity had 390. Adobe InDesign made up 33.3% of all desktop publishing software searches we track, and Affinity accounted for 27.1%. When we asked ChatGPT and Google AI Overviews about desktop publishing software, both Adobe InDesign and Affinity appeared in all five answers. Adobe InDesign was mentioned before Affinity in four out of five answers.
Who do people search for more?
Adobe InDesign, about 23% more searches than Affinity
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Adobe InDesign, named ahead of Affinity in 4 of 5 answers
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Top desktop publishing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Adobe InDesign and Affinity showed up in all five answers. Adobe InDesign was listed before Affinity in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe InDesign1st
Affinity2nd
Scribus3rd
Marq4th
QuarkXPress5th
Swift Publisher6th
Xara–
VivaDesigner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desktop publishing software
5 answers
Asked ChatGPT
“Which desktop publishing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best desktop publishing tools in New Zealand?”
Asked ChatGPT
“What's the best desktop publishing tool in New Zealand for multi-page layouts?”
Searched Google, AI Overview
“desktop publishing software”
Searched Google, AI Overview
“page layout software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adobe InDesign or Affinity more popular in search?
This chart shows how often people search Google for Adobe InDesign and Affinity by name. Each line represents a brand's share of searches for all eight desktop publishing software we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe InDesign, Affinity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe InDesign | Affinity | Scribus | Xara | QuarkXPress | Marq | Swift Publisher | VivaDesigner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 44% | 13% | 10.5% | 2% | 0% | 0.5% | 0.5% |
| Nov 2025 | 17.6% | 58.6% | 11.7% | 9.5% | 1.8% | 0% | 0.45% | 0.45% |
| Dec 2025 | 20.6% | 46.8% | 13.5% | 16.7% | 0.79% | 0% | 0.79% | 0.79% |
| Jan 2026 | 22.1% | 40.7% | 17.9% | 14.5% | 2.8% | 0.69% | 0.69% | 0.69% |
| Feb 2026 | 39.3% | 26% | 17.3% | 14% | 2% | 0% | 0.67% | 0.67% |
| Mar 2026 | 42.4% | 22.9% | 15.3% | 15.3% | 2.4% | 0% | 1.2% | 0.59% |
| Apr 2026 | 31.6% | 25.7% | 17.1% | 21.1% | 2.6% | 0.66% | 0.66% | 0.66% |
| May 2026 | 35.8% | 23.9% | 15.7% | 19.4% | 3% | 0.75% | 0.75% | 0.75% |
| Jun 2026 | 31.8% | 31.8% | 13.9% | 17.2% | 2.6% | 0.66% | 1.3% | 0.66% |
| Jul 2026 | 32.9% | 26.7% | 17.8% | 17.8% | 2.7% | 0.68% | 0.68% | 0.68% |
| Aug 2026 | 36.4% | 19.8% | 24.1% | 16% | 2.5% | 0% | 0.62% | 0.62% |
| Sep 2026 | 33.3% | 27.1% | 22.2% | 14.6% | 2.8% | 0% | 0% | 0% |
How has the Adobe InDesign and Affinity comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Adobe InDesign took it in February 2026.
- Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand moved from 29.5% to 33.3%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Affinity’s share of searches among desktop publishing software in New Zealand moved from 44% to 27.1%, and its estimated monthly branded searches moved from 880 to 390.
How did search popularity change for New Zealand desktop publishing software in September 2026?
2 changes
In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches.
In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe InDesign’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe InDesign
1 branded search term
- adobe indesign
Affinity
1 branded search term
- affinity photo
Other head-to-heads among desktop publishing software
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