Desktop publishing software in New Zealand:Which are most popular?
In September 2026, Adobe InDesign was the most searched desktop publishing software in New Zealand, accounting for 33.3% of all searches among the eight software we track. When we checked with ChatGPT and Google AI Overviews, Adobe InDesign, Affinity and Scribus showed up in every answer. Adobe InDesign was recommended most often, coming first in four out of five responses.
Adobe InDesignShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AffinityShare of searches 27.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ScribusShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
XaraShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
QuarkXPressShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Follow desktop publishing software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top desktop publishing software in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Adobe InDesign, Affinity and Scribus appeared every time. Adobe InDesign was recommended most often, coming first in four out of five answers. Affinity was second, and Scribus was third. Xara, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe InDesign1st
- Affinity2nd
- Scribus3rd
Marq4th- QuarkXPress5th
Swift Publisher6th- Xara–
VivaDesigner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desktop publishing software
5 answers
Asked ChatGPT
“Which desktop publishing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best desktop publishing tools in New Zealand?”
Asked ChatGPT
“What's the best desktop publishing tool in New Zealand for multi-page layouts?”
Searched Google, AI Overview
“desktop publishing software”
Searched Google, AI Overview
“page layout software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which desktop publishing software do people search for most?
This chart shows how often people search Google for each desktop publishing software by name. Each line represents a brand's share of searches for all eight desktop publishing software we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe InDesign, Affinity, Scribus, Xara, QuarkXPress. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe InDesign | Affinity | Scribus | Xara | QuarkXPress | Marq | Swift Publisher | VivaDesigner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 44% | 13% | 10.5% | 2% | 0% | 0.5% | 0.5% |
| Nov 2025 | 17.6% | 58.6% | 11.7% | 9.5% | 1.8% | 0% | 0.45% | 0.45% |
| Dec 2025 | 20.6% | 46.8% | 13.5% | 16.7% | 0.79% | 0% | 0.79% | 0.79% |
| Jan 2026 | 22.1% | 40.7% | 17.9% | 14.5% | 2.8% | 0.69% | 0.69% | 0.69% |
| Feb 2026 | 39.3% | 26% | 17.3% | 14% | 2% | 0% | 0.67% | 0.67% |
| Mar 2026 | 42.4% | 22.9% | 15.3% | 15.3% | 2.4% | 0% | 1.2% | 0.59% |
| Apr 2026 | 31.6% | 25.7% | 17.1% | 21.1% | 2.6% | 0.66% | 0.66% | 0.66% |
| May 2026 | 35.8% | 23.9% | 15.7% | 19.4% | 3% | 0.75% | 0.75% | 0.75% |
| Jun 2026 | 31.8% | 31.8% | 13.9% | 17.2% | 2.6% | 0.66% | 1.3% | 0.66% |
| Jul 2026 | 32.9% | 26.7% | 17.8% | 17.8% | 2.7% | 0.68% | 0.68% | 0.68% |
| Aug 2026 | 36.4% | 19.8% | 24.1% | 16% | 2.5% | 0% | 0.62% | 0.62% |
| Sep 2026 | 33.3% | 27.1% | 22.2% | 14.6% | 2.8% | 0% | 0% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 480 | -18.6% | -3.1 points | |
| 2, moved from 3rd to 2nd | 27.1% | 390 | +21.9% | +7.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.2% | 320 | -17.9% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.6% | 210 | -19.2% | -1.5 points | |
| 5, held 5th | 2.8% | 40 | 0% | +0.3 points | |
| 6, moved from 8th to 6th | 0% | 0 | — | 0 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 0% | 0 | -100% | -0.6 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 0% | 0 | -100% | -0.6 pointsmoved from 7th to 8th |
33.3%
Held 1st. 480 estimated branded searches, -18.6% vs prior month. Share -3.1 points.
2.
Affinity27.1%
Moved from 3rd to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +7.3 points.
3.
Scribus22.2%
Moved from 2nd to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -1.9 points.
4.
Xara14.6%
Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.
2.8%
Held 5th. 40 estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Marq0%
Moved from 8th to 6th. 0 estimated branded searches, — vs prior month. Share 0 points.
0%
Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.6 points.
0%
Moved from 7th to 8th. 0 estimated branded searches, -100% vs prior month. Share -0.6 points.
Which brand is most popular in search among desktop publishing software in New Zealand?
8 brands
In September 2026, Adobe InDesign was the most searched among desktop publishing software in New Zealand, with an estimated 480 branded searches, 33.3% of all searches for the eight we track. Affinity is in 2nd place, 6.2 percentage points behind at 27.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Adobe InDesign | 29.5% → 33.3% | 42.4%Mar 2026 | 17.6%Nov 2025 | 2nd → 1st |
| Affinity | 44% → 27.1% | 58.6%Nov 2025 | 19.8%Aug 2026 | 1st → 2nd |
| Scribus | 13% → 22.2% | 24.1%Aug 2026 | 11.7%Nov 2025 | 3rd |
| Xara | 10.5% → 14.6% | 21.1%Apr 2026 | 9.5%Nov 2025 | 4th |
| QuarkXPress | 2% → 2.8% | 3%May 2026 | 0.79%Dec 2025 | 5th |
| Marq | 0% | 0.75%May 2026 | 0%Oct 2025 | 8th → 6th |
| Swift Publisher | 0.5% → 0% | 1.3%Jun 2026 | 0%Sep 2026 | 6th → 7th |
| VivaDesigner | 0.5% → 0% | 0.79%Dec 2025 | 0%Sep 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand increased from 29.5% to 33.3%.
- Across the 12 months ending September 2026, Affinity’s share of searches among desktop publishing software in New Zealand decreased from 44% to 27.1%.
- Across the 12 months ending September 2026, Scribus’ share of searches among desktop publishing software in New Zealand increased from 13% to 22.2%.
- Across the 12 months ending September 2026, Xara’s share of searches among desktop publishing software in New Zealand increased from 10.5% to 14.6%.
- Across the 12 months ending September 2026, QuarkXPress’ share of searches among desktop publishing software in New Zealand increased from 2% to 2.8%.
- Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand decreased from 0.5% to 0%.
- Across the 12 months ending September 2026, VivaDesigner’s share of searches among desktop publishing software in New Zealand decreased from 0.5% to 0%.
- Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand peaked at 42.4% in March 2026 and was lowest at 17.6% in November 2025.
- Across the 12 months ending September 2026, Affinity’s share of searches among desktop publishing software in New Zealand peaked at 58.6% in November 2025 and was lowest at 19.8% in August 2026.
- Across the 12 months ending September 2026, Scribus’ share of searches among desktop publishing software in New Zealand peaked at 24.1% in August 2026 and was lowest at 11.7% in November 2025.
- Across the 12 months ending September 2026, Xara’s share of searches among desktop publishing software in New Zealand peaked at 21.1% in April 2026 and was lowest at 9.5% in November 2025.
- Across the 12 months ending September 2026, QuarkXPress’ share of searches among desktop publishing software in New Zealand peaked at 3% in May 2026 and was lowest at 0.79% in December 2025.
- Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand peaked at 1.3% in June 2026 and was lowest at 0% in September 2026.
- Across the 12 months ending September 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, Affinity fell from 1st to 2nd among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, Marq rose from 8th to 6th among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, Swift Publisher fell from 6th to 7th among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, VivaDesigner fell from 7th to 8th among desktop publishing software in New Zealand.
How did search popularity change for New Zealand desktop publishing software in September 2026?
7 changes
In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches.
In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%.
In September 2026, Scribus lost share of searches among desktop publishing software in New Zealand, from 24.1% to 22.2%.
In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%.
In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.
In September 2026, VivaDesigner lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.
In September 2026, Marq rose from 8th to 6th among desktop publishing software in New Zealand.
Compare popularity between leading brands
- Adobe InDesign vs Affinity: compare popularity
- Adobe InDesign vs Scribus: compare popularity
- Adobe InDesign vs Xara: compare popularity
- Adobe InDesign vs QuarkXPress: compare popularity
- Affinity vs Scribus: compare popularity
- Affinity vs Xara: compare popularity
- Affinity vs QuarkXPress: compare popularity
- Scribus vs Xara: compare popularity
- Scribus vs QuarkXPress: compare popularity
- Xara vs QuarkXPress: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.