Brandwave

QuarkXPress vs Xara:Which is more popular?

In September 2026, Xara had more branded searches than QuarkXPress among desktop publishing software in New Zealand. Xara had about 210 branded searches, while QuarkXPress had 40. Xara made up 14.6% of all desktop publishing software searches we track, and QuarkXPress accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about desktop publishing software, QuarkXPress appeared in one of the five answers and Xara in none.

Among desktop publishing software in New Zealand in September 2026

Who do people search for more?

Xara, about 5 searches for every 1 for QuarkXPress

Xara 210 searchesQuarkXPress 40 searches

Who does AI mention more?

QuarkXPress, mentioned in 1 of 5 answers, Xara in 0

QuarkXPress in 1 of 5Xara in 0 of 5

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Top desktop publishing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QuarkXPress was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xara did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe InDesign1st
  2. Affinity2nd
  3. Scribus3rd
  4. Marq4th
  5. QuarkXPress5th
  6. Swift Publisher6th
  7. Xara–
  8. VivaDesigner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desktop publishing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is QuarkXPress or Xara more popular in search?

This chart shows how often people search Google for QuarkXPress and Xara by name. Each line represents a brand's share of searches for all eight desktop publishing software we track, month by month, from searches in New Zealand.

QuarkXPress and Xara among desktop publishing software in New Zealand, by month

Share of searches by month for Xara, QuarkXPress. The figures are in the table below the chart.

View monthly share of searches table
MonthAdobe InDesignAffinityScribusXaraQuarkXPressMarqSwift PublisherVivaDesigner
Oct 202529.5%44%13%10.5%2%0%0.5%0.5%
Nov 202517.6%58.6%11.7%9.5%1.8%0%0.45%0.45%
Dec 202520.6%46.8%13.5%16.7%0.79%0%0.79%0.79%
Jan 202622.1%40.7%17.9%14.5%2.8%0.69%0.69%0.69%
Feb 202639.3%26%17.3%14%2%0%0.67%0.67%
Mar 202642.4%22.9%15.3%15.3%2.4%0%1.2%0.59%
Apr 202631.6%25.7%17.1%21.1%2.6%0.66%0.66%0.66%
May 202635.8%23.9%15.7%19.4%3%0.75%0.75%0.75%
Jun 202631.8%31.8%13.9%17.2%2.6%0.66%1.3%0.66%
Jul 202632.9%26.7%17.8%17.8%2.7%0.68%0.68%0.68%
Aug 202636.4%19.8%24.1%16%2.5%0%0.62%0.62%
Sep 202633.3%27.1%22.2%14.6%2.8%0%0%0%

How has the QuarkXPress and Xara comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand desktop publishing software in September 2026?

1 change

  1. In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using QuarkXPress’ and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

QuarkXPress

4 branded search terms

  • quark xpress
  • quarkxpress
  • quarkxpress features
  • quarkxpress program

Xara

1 branded search term

  • xara

How the Brand Demand Index is measured

Other head-to-heads among desktop publishing software

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