How popular isAffinity in search?
In August 2026, there were an estimated 880 branded searches for Affinity in New Zealand which is down 56.9% over the last 11 months. Affinity holds 0.12% estimated Share of Search among New Zealand graphic design tools and is ranked 6th of 6 competitors for search popularity.
Canva95.6%
Figma1.8%Adobe Photoshop1.2%
Affinity0.12%
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Which graphic design tools compete with Affinity?
Share of Search by month for Canva, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Figma | Adobe Photoshop | Adobe Express | Adobe Illustrator | Affinity |
|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.8% | 1.6% | 0.78% | 0.52% | 0.28% |
| Nov 2025 | 95.6% | 1.5% | 1.3% | 0.78% | 0.41% | 0.38% |
| Dec 2025 | 94.5% | 1.8% | 2% | 0.95% | 0.48% | 0.31% |
| Jan 2026 | 92.7% | 2.7% | 2.4% | 1.2% | 0.7% | 0.41% |
| Feb 2026 | 95.5% | 1.5% | 1.6% | 0.65% | 0.55% | 0.14% |
| Mar 2026 | 95.5% | 1.8% | 1.3% | 0.64% | 0.59% | 0.12% |
| Apr 2026 | 93.5% | 2.7% | 2% | 0.94% | 0.66% | 0.2% |
| May 2026 | 95.2% | 2.2% | 1.4% | 0.64% | 0.51% | 0.12% |
| Jun 2026 | 96.4% | 1.5% | 1.1% | 0.53% | 0.39% | 0.13% |
| Jul 2026 | 94% | 2.7% | 1.6% | 0.77% | 0.7% | 0.19% |
| Aug 2026 | 95.6% | 1.8% | 1.2% | 0.64% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.6% | 683K | +48.9% | +1.6 points | |
| 2, held 2nd | 1.8% | 13.1K | -0.98% | -0.9 points | |
| 3, held 3rd | 1.2% | 8.9K | +11% | -0.4 points | |
| 4, held 4th | 0.64% | 4.6K | +21.9% | -0.1 points | |
| 5, held 5th | 0.59% | 4.2K | +24.1% | -0.1 points | |
| 6, held 6th | 0.12% | 880 | -3.3% | -0.1 points |
1.
Canva95.6%
held 1st · 683K estimated branded searches · +48.9% vs prior month · +1.6 points
2.
Figma1.8%
held 2nd · 13.1K estimated branded searches · -0.98% vs prior month · -0.9 points
1.2%
held 3rd · 8.9K estimated branded searches · +11% vs prior month · -0.4 points
0.64%
held 4th · 4.6K estimated branded searches · +21.9% vs prior month · -0.1 points
0.59%
held 5th · 4.2K estimated branded searches · +24.1% vs prior month · -0.1 points
6.
Affinity0.12%
held 6th · 880 estimated branded searches · -3.3% vs prior month · -0.1 points
Compare search popularity between Affinity and its closest rivals
How has branded search demand for Affinity changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Affinity in New Zealand fell from 2K to 880.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among graphic design tools in New Zealand held steady, from 0.28% to 0.12%.
How did search popularity change for New Zealand graphic design tools in August 2026?
6 changes
In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.
In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.
Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.
Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.
Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.
Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.
How is Affinity measured?
Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- affinity app
- affinity design
- affinity designer 2
- affinity photo
- affinity templates
- serif affinity designer
Who owns Affinity?
Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, in New Zealand.
Do you work for Affinity? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Affinity your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.