The Podglomerate vs Wondery:Which is more popular?

Name: The Podglomerate vs Wondery: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Wondery had more branded searches than The Podglomerate among podcast marketing agencies worldwide. Wondery had about 6,600 branded searches, while The Podglomerate had 110. Wondery made up 50.9% of all podcast marketing agency searches we track, and The Podglomerate accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, The Podglomerate appeared in three of the five answers and Wondery in none.

Among podcast marketing agencies worldwide in September 2026

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Top podcast marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Podglomerate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wondery did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Podglomerate	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Lower Street	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
ADOPTER Media	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Caspian Studios	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Wondery	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Audio Up	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pacific Content	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sonic Influencer Marketing	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast marketing agencies

5 answers

Asked ChatGPT
“Which podcast marketing agency should I hire?”
Asked ChatGPT
“What are the best podcast marketing agencies?”
1. 1Lower Street
2. 2Caspian Studios
Asked ChatGPT
“What's the best podcast marketing agency for growing an audience?”
1. 1The Podglomerate
Searched Google, AI Overview
“podcast marketing agency”
Searched Google, AI Overview
“podcast advertising agency”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is The Podglomerate or Wondery more popular in search?

This chart shows how often people search Google for The Podglomerate and Wondery by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.

The Podglomerate and Wondery among podcast marketing agencies worldwide, by month

Month	Wondery	Lower Street	Audio Up	ADOPTER Media	Caspian Studios	The Podglomerate	Pacific Content	Sonic Influencer Marketing
Oct 2025	76.2%	18.5%	3.4%	0.58%	0.58%	0.31%	0.38%	0.03%
Nov 2025	72.1%	21.4%	4.3%	0.54%	0.68%	0.34%	0.54%	0.05%
Dec 2025	71.9%	21.4%	4.9%	0.53%	0.53%	0.34%	0.34%	0.05%
Jan 2026	71.6%	21.3%	4.3%	0.82%	1%	0.44%	0.53%	0.05%
Feb 2026	63%	28%	5.6%	1.1%	1.1%	0.57%	0.57%	0.06%
Mar 2026	54.9%	36.6%	4.9%	1.4%	0.94%	0.61%	0.5%	0.06%
Apr 2026	63.4%	28.3%	4.6%	0.89%	1.1%	1.1%	0.58%	0.1%
May 2026	59.4%	32.4%	5.3%	0.84%	0.84%	0.54%	0.66%	0.12%
Jun 2026	54.5%	36.3%	5.9%	0.94%	1.1%	0.61%	0.47%	0.07%
Jul 2026	55.5%	37%	4%	1.2%	1.2%	0.62%	0.48%	0.07%
Aug 2026	51.1%	41.8%	3.7%	1.3%	1.1%	0.54%	0.39%	0.08%
Sep 2026	50.9%	41.7%	3%	2%	1.1%	0.85%	0.39%	0.08%

How has the The Podglomerate and Wondery comparison changed over the last 12 months?

3 findings

Wondery was ahead of The Podglomerate in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, The Podglomerate’s share of searches among podcast marketing agencies worldwide moved from 0.31% to 0.85%, and its estimated monthly branded searches moved from 90 to 110.
Across the 12 months ending September 2026, Wondery’s share of searches among podcast marketing agencies worldwide moved from 76.2% to 50.9%, and its estimated monthly branded searches moved from 22.2K to 6.6K.

How did search popularity change for podcast marketing agencies worldwide in September 2026?

2 changes

Estimated monthly branded searches for The Podglomerate worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for Wondery worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Podglomerate’s and Wondery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.