Audio Up vs Wondery:Which is more popular?
In September 2026, Wondery had more branded searches than Audio Up among podcast marketing agencies worldwide. Wondery had about 6,600 branded searches, while Audio Up had 390. Wondery made up 50.9% of all podcast marketing agency searches we track, and Audio Up accounted for 3%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, neither Audio Up nor Wondery appeared in any of the five answers.
Who do people search for more?
Wondery, about 17 searches for every 1 for Audio Up
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top podcast marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Audio Up nor Wondery showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about podcast marketing agencies
5 answers
Asked ChatGPT
“Which podcast marketing agency should I hire?”
Asked ChatGPT
“What are the best podcast marketing agencies?”
Asked ChatGPT
“What's the best podcast marketing agency for growing an audience?”
Searched Google, AI Overview
“podcast marketing agency”
Searched Google, AI Overview
“podcast advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Audio Up or Wondery more popular in search?
This chart shows how often people search Google for Audio Up and Wondery by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Wondery, Audio Up. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wondery | Lower Street | Audio Up | ADOPTER Media | Caspian Studios | The Podglomerate | Pacific Content | Sonic Influencer Marketing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 18.5% | 3.4% | 0.58% | 0.58% | 0.31% | 0.38% | 0.03% |
| Nov 2025 | 72.1% | 21.4% | 4.3% | 0.54% | 0.68% | 0.34% | 0.54% | 0.05% |
| Dec 2025 | 71.9% | 21.4% | 4.9% | 0.53% | 0.53% | 0.34% | 0.34% | 0.05% |
| Jan 2026 | 71.6% | 21.3% | 4.3% | 0.82% | 1% | 0.44% | 0.53% | 0.05% |
| Feb 2026 | 63% | 28% | 5.6% | 1.1% | 1.1% | 0.57% | 0.57% | 0.06% |
| Mar 2026 | 54.9% | 36.6% | 4.9% | 1.4% | 0.94% | 0.61% | 0.5% | 0.06% |
| Apr 2026 | 63.4% | 28.3% | 4.6% | 0.89% | 1.1% | 1.1% | 0.58% | 0.1% |
| May 2026 | 59.4% | 32.4% | 5.3% | 0.84% | 0.84% | 0.54% | 0.66% | 0.12% |
| Jun 2026 | 54.5% | 36.3% | 5.9% | 0.94% | 1.1% | 0.61% | 0.47% | 0.07% |
| Jul 2026 | 55.5% | 37% | 4% | 1.2% | 1.2% | 0.62% | 0.48% | 0.07% |
| Aug 2026 | 51.1% | 41.8% | 3.7% | 1.3% | 1.1% | 0.54% | 0.39% | 0.08% |
| Sep 2026 | 50.9% | 41.7% | 3% | 2% | 1.1% | 0.85% | 0.39% | 0.08% |
How has the Audio Up and Wondery comparison changed over the last 12 months?
3 findings
- Wondery was ahead of Audio Up in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audio Up’s share of searches among podcast marketing agencies worldwide moved from 3.4% to 3%, and its estimated monthly branded searches moved from 1K to 390.
- Across the 12 months ending September 2026, Wondery’s share of searches among podcast marketing agencies worldwide moved from 76.2% to 50.9%, and its estimated monthly branded searches moved from 22.2K to 6.6K.
How did search popularity change for podcast marketing agencies worldwide in September 2026?
2 changes
In September 2026, Audio Up lost share of searches among podcast marketing agencies worldwide, from 3.7% to 3%.
Estimated monthly branded searches for Wondery worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Audio Up’s and Wondery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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