Brandwave

Audio Up vs Lower Street:Which is more popular?

In September 2026, Lower Street had more branded searches than Audio Up among podcast marketing agencies worldwide. Lower Street had about 5,400 branded searches, while Audio Up had 390. Lower Street made up 41.7% of all podcast marketing agency searches we track, and Audio Up accounted for 3%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, Lower Street appeared in two of the five answers and Audio Up in none.

Among podcast marketing agencies worldwide in September 2026

Who do people search for more?

Lower Street, about 14 searches for every 1 for Audio Up

Lower Street 5.4K searchesAudio Up 390 searches

Who does AI mention more?

Lower Street, mentioned in 2 of 5 answers, Audio Up in 0

Lower Street in 2 of 5Audio Up in 0 of 5

Who does AI recommend more?

Lower Street, the only one of the two named

Lower Street first in 2Audio Up never named

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Top podcast marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lower Street was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Audio Up did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Podglomerate1st
  2. Lower Street2nd
  3. ADOPTER Media2nd
  4. Caspian Studios4th
  5. Wondery–
  6. Audio Up–
  7. Pacific Content–
  8. Sonic Influencer Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Audio Up or Lower Street more popular in search?

This chart shows how often people search Google for Audio Up and Lower Street by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.

Audio Up and Lower Street among podcast marketing agencies worldwide, by month

Share of searches by month for Lower Street, Audio Up. The figures are in the table below the chart.

View monthly share of searches table
MonthWonderyLower StreetAudio UpADOPTER MediaCaspian StudiosThe PodglomeratePacific ContentSonic Influencer Marketing
Oct 202576.2%18.5%3.4%0.58%0.58%0.31%0.38%0.03%
Nov 202572.1%21.4%4.3%0.54%0.68%0.34%0.54%0.05%
Dec 202571.9%21.4%4.9%0.53%0.53%0.34%0.34%0.05%
Jan 202671.6%21.3%4.3%0.82%1%0.44%0.53%0.05%
Feb 202663%28%5.6%1.1%1.1%0.57%0.57%0.06%
Mar 202654.9%36.6%4.9%1.4%0.94%0.61%0.5%0.06%
Apr 202663.4%28.3%4.6%0.89%1.1%1.1%0.58%0.1%
May 202659.4%32.4%5.3%0.84%0.84%0.54%0.66%0.12%
Jun 202654.5%36.3%5.9%0.94%1.1%0.61%0.47%0.07%
Jul 202655.5%37%4%1.2%1.2%0.62%0.48%0.07%
Aug 202651.1%41.8%3.7%1.3%1.1%0.54%0.39%0.08%
Sep 202650.9%41.7%3%2%1.1%0.85%0.39%0.08%

How has the Audio Up and Lower Street comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast marketing agencies worldwide in September 2026?

1 change

  1. In September 2026, Audio Up lost share of searches among podcast marketing agencies worldwide, from 3.7% to 3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Audio Up’s and Lower Street’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio Up

1 branded search term

  • audio up

Lower Street

1 branded search term

  • lower street

How the Brand Demand Index is measured

Other head-to-heads among podcast marketing agencies

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