Podcast marketing agencies:Which brands are most popular in search?
In August 2026, Wondery was the most searched among podcast marketing agencies worldwide, with an estimated 6.6K branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Wondery52.5%
Lower Street43.2%
Audio Up3.8%
Pacific Content0.4%- Sonic Influencer Marketing0.08%
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Share of SearchLeaderboard
Compare the agencies brands hire for podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wondery, Lower Street, Audio Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Wondery | Lower Street | Audio Up | Pacific Content | Sonic Influencer Marketing |
|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 18.9% | 3.5% | 0.38% | 0.03% |
| Nov 2025 | 73.2% | 21.8% | 4.4% | 0.54% | 0.05% |
| Dec 2025 | 72.9% | 21.8% | 4.9% | 0.34% | 0.05% |
| Jan 2026 | 73.2% | 21.9% | 4.3% | 0.54% | 0.05% |
| Feb 2026 | 64.7% | 28.9% | 5.7% | 0.59% | 0.07% |
| Mar 2026 | 56.3% | 38.1% | 5% | 0.51% | 0.06% |
| Apr 2026 | 65.2% | 29.4% | 4.7% | 0.59% | 0.11% |
| May 2026 | 60.6% | 33.3% | 5.4% | 0.67% | 0.12% |
| Jun 2026 | 55.9% | 37.4% | 6.1% | 0.48% | 0.07% |
| Jul 2026 | 57.1% | 38.2% | 4.2% | 0.49% | 0.07% |
| Aug 2026 | 52.5% | 43.2% | 3.8% | 0.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 6.6K | -18.5% | -4.5 points | |
| 2, held 2nd | 43.2% | 5.4K | 0% | +5 points | |
| 3, held 3rd | 3.8% | 480 | -18.6% | -0.3 points | |
| 4, held 4th | 0.4% | 50 | -28.6% | -0.1 points | |
| 5, held 5th | 0.08% | 10 | 0% | 0 points |
1.Wondery
52.5%
Held 1st. 6.6K estimated branded searches, -18.5% vs prior month. Share -4.5 points.
43.2%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +5 points.
3.
Audio Up3.8%
Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share -0.3 points.
0.4%
Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
0.08%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among podcast marketing agencies worldwide?
5 brands
In August 2026, Wondery was the most searched among podcast marketing agencies worldwide, with an estimated 6.6K branded searches and 52.5% estimated Share of Search within this set. Lower Street is in 2nd place, 9.4 percentage points behind at 43.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Wondery | 77.2% → 52.5% | 77.2%Oct 2025 | 52.5%Aug 2026 | 1st |
| Lower Street | 18.9% → 43.2% | 43.2%Aug 2026 | 18.9%Oct 2025 | 2nd |
| Audio Up | 3.5% → 3.8% | 6.1%Jun 2026 | 3.5%Oct 2025 | 3rd |
| Pacific Content | 0.38% → 0.4% | 0.67%May 2026 | 0.34%Dec 2025 | 4th |
| Sonic Influencer Marketing | 0.03% → 0.08% | 0.12%May 2026 | 0.03%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Wondery’s estimated Share of Search among podcast marketing agencies worldwide decreased from 77.2% to 52.5%.
- Across the 11 months ending August 2026, Lower Street’s estimated Share of Search among podcast marketing agencies worldwide increased from 18.9% to 43.2%.
- Across the 11 months ending August 2026, Audio Up’s estimated Share of Search among podcast marketing agencies worldwide peaked at 6.1% in June 2026 and was lowest at 3.5% in October 2025.
- Across the 11 months ending August 2026, Audio Up, Pacific Content and Sonic Influencer Marketing held steady: their estimated Share of Search among podcast marketing agencies worldwide each moved less than 0.5 percentage points.
How did search popularity change for podcast marketing agencies worldwide in August 2026?
4 changes
In August 2026, Lower Street gained estimated Share of Search among podcast marketing agencies worldwide, from 38.2% to 43.2%.
In August 2026, Wondery lost estimated Share of Search among podcast marketing agencies worldwide, from 57.1% to 52.5%.
Estimated monthly branded searches for Pacific Content worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
Estimated monthly branded searches for Audio Up worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.
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