Lower Street vs Wondery:Which is more popular by branded search?

Name: Lower Street vs Wondery: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Wondery had more branded searches than Lower Street among podcast marketing agencies worldwide. Wondery was estimated to have 6.6K branded searches compared to Lower Street’s 5.4K, and held a 52.5% Share of Search versus Lower Street’s 43.2%. These are worldwide searches for English-language branded terms.

Share of Search among podcast marketing agencies worldwide in August 2026Which is more popular in search, Lower Street or Wondery?

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Which is more popular in search, Lower Street or Wondery?

Compare the agencies brands hire for podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lower Street and Wondery among podcast marketing agencies worldwide, by month

Month	Wondery	Lower Street	Audio Up	Pacific Content	Sonic Influencer Marketing
Oct 2025	77.2%	18.9%	3.5%	0.38%	0.03%
Nov 2025	73.2%	21.8%	4.4%	0.54%	0.05%
Dec 2025	72.9%	21.8%	4.9%	0.34%	0.05%
Jan 2026	73.2%	21.9%	4.3%	0.54%	0.05%
Feb 2026	64.7%	28.9%	5.7%	0.59%	0.07%
Mar 2026	56.3%	38.1%	5%	0.51%	0.06%
Apr 2026	65.2%	29.4%	4.7%	0.59%	0.11%
May 2026	60.6%	33.3%	5.4%	0.67%	0.12%
Jun 2026	55.9%	37.4%	6.1%	0.48%	0.07%
Jul 2026	57.1%	38.2%	4.2%	0.49%	0.07%
Aug 2026	52.5%	43.2%	3.8%	0.4%	0.08%
Sep 2026	—	—	—	—	—

How has the Lower Street and Wondery comparison changed over the last 12 months?

3 findings

Wondery was ahead of Lower Street in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Lower Street’s estimated Share of Search among podcast marketing agencies worldwide moved from 18.9% to 43.2%, and its estimated monthly branded searches held steady at 5.4K.
Across the 11 months ending August 2026, Wondery’s estimated Share of Search among podcast marketing agencies worldwide moved from 77.2% to 52.5%, and its estimated monthly branded searches moved from 22.2K to 6.6K.

How did search popularity change for podcast marketing agencies worldwide in August 2026?

2 changes

In August 2026, Lower Street gained estimated Share of Search among podcast marketing agencies worldwide, from 38.2% to 43.2%.
In August 2026, Wondery lost estimated Share of Search among podcast marketing agencies worldwide, from 57.1% to 52.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Lower Street’s and Wondery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.