Audio Up vs Wondery:Which is more popular by branded search?
In August 2026, Wondery had more branded searches than Audio Up among podcast marketing agencies worldwide. Wondery was estimated to have 6.6K branded searches compared to Audio Up’s 480, and held a 52.5% Share of Search versus Audio Up’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio Up or Wondery?
Compare the agencies brands hire for podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wondery, Audio Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Wondery | Lower Street | Audio Up | Pacific Content | Sonic Influencer Marketing |
|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 18.9% | 3.5% | 0.38% | 0.03% |
| Nov 2025 | 73.2% | 21.8% | 4.4% | 0.54% | 0.05% |
| Dec 2025 | 72.9% | 21.8% | 4.9% | 0.34% | 0.05% |
| Jan 2026 | 73.2% | 21.9% | 4.3% | 0.54% | 0.05% |
| Feb 2026 | 64.7% | 28.9% | 5.7% | 0.59% | 0.07% |
| Mar 2026 | 56.3% | 38.1% | 5% | 0.51% | 0.06% |
| Apr 2026 | 65.2% | 29.4% | 4.7% | 0.59% | 0.11% |
| May 2026 | 60.6% | 33.3% | 5.4% | 0.67% | 0.12% |
| Jun 2026 | 55.9% | 37.4% | 6.1% | 0.48% | 0.07% |
| Jul 2026 | 57.1% | 38.2% | 4.2% | 0.49% | 0.07% |
| Aug 2026 | 52.5% | 43.2% | 3.8% | 0.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Audio Up and Wondery comparison changed over the last 12 months?
3 findings
- Wondery was ahead of Audio Up in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio Up’s estimated Share of Search among podcast marketing agencies worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 1K to 480.
- Across the 11 months ending August 2026, Wondery’s estimated Share of Search among podcast marketing agencies worldwide moved from 77.2% to 52.5%, and its estimated monthly branded searches moved from 22.2K to 6.6K.
How did search popularity change for podcast marketing agencies worldwide in August 2026?
2 changes
In August 2026, Wondery lost estimated Share of Search among podcast marketing agencies worldwide, from 57.1% to 52.5%.
Estimated monthly branded searches for Audio Up worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Audio Up’s and Wondery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.