Brandwave

How popular isADOPTER Media?

In September 2026, people searched for ADOPTER Media by name about 260 times worldwide, a 52.9% increase from the previous year. These searches made up 2% of all global podcast marketing agency searches, placing ADOPTER Media fourth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about podcast marketing agencies, ADOPTER Media appeared in two of the five answers and was the joint second most recommended of the eight.

Search and AI answers in September 2026

ADOPTER Media is the fourth most searched of 8 competitors and the joint second most recommended in AI answers.

  1. WonderyShare of searches 50.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Lower StreetShare of searches 41.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Audio UpShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ADOPTER MediaShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Caspian StudiosShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top podcast marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ADOPTER Media is the joint second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Podglomerate1st
  2. Lower Street2nd
  3. ADOPTER Media2nd
  4. Caspian Studios4th
  5. Wondery–
  6. Audio Up–
  7. Pacific Content–
  8. Sonic Influencer Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which podcast marketing agencies compete with ADOPTER Media?

ADOPTER Media against podcast marketing agencies worldwide, by month

Share of searches by month for Wondery, Lower Street, Audio Up, ADOPTER Media. The figures are in the table below the chart.

View monthly share of searches table
MonthWonderyLower StreetAudio UpADOPTER MediaCaspian StudiosThe PodglomeratePacific ContentSonic Influencer Marketing
Oct 202576.2%18.5%3.4%0.58%0.58%0.31%0.38%0.03%
Nov 202572.1%21.4%4.3%0.54%0.68%0.34%0.54%0.05%
Dec 202571.9%21.4%4.9%0.53%0.53%0.34%0.34%0.05%
Jan 202671.6%21.3%4.3%0.82%1%0.44%0.53%0.05%
Feb 202663%28%5.6%1.1%1.1%0.57%0.57%0.06%
Mar 202654.9%36.6%4.9%1.4%0.94%0.61%0.5%0.06%
Apr 202663.4%28.3%4.6%0.89%1.1%1.1%0.58%0.1%
May 202659.4%32.4%5.3%0.84%0.84%0.54%0.66%0.12%
Jun 202654.5%36.3%5.9%0.94%1.1%0.61%0.47%0.07%
Jul 202655.5%37%4%1.2%1.2%0.62%0.48%0.07%
Aug 202651.1%41.8%3.7%1.3%1.1%0.54%0.39%0.08%
Sep 202650.9%41.7%3%2%1.1%0.85%0.39%0.08%

  1. 1.Wondery

    50.9%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Lower Street

    41.7%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Audio Up

    3%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.

  4. 4.ADOPTER Media

    2%

    Held 4th. 260 estimated branded searches, +52.9% vs prior month. Share +0.7 points.

  5. 5.Caspian Studios

    1.1%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.The Podglomerate

    0.85%

    Held 6th. 110 estimated branded searches, +57.1% vs prior month. Share +0.3 points.

  7. 7.Pacific Content

    0.39%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Sonic Influencer Marketing

    0.08%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ADOPTER Media and its closest rivals

Every comparison with ADOPTER Media

6 comparisons

How has branded search demand for ADOPTER Media changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ADOPTER Media worldwide rose from 170 to 260.
  • Across the 12 months ending September 2026, ADOPTER Media’s share of searches among podcast marketing agencies worldwide increased from 0.58% to 2%.
  • Across the 12 months ending September 2026, ADOPTER Media’s share of searches among podcast marketing agencies worldwide peaked at 2% in September 2026 and was lowest at 0.53% in December 2025.

How did search popularity change for podcast marketing agencies worldwide in September 2026?

6 changes

  1. In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%.

  2. In September 2026, Audio Up lost share of searches among podcast marketing agencies worldwide, from 3.7% to 3%.

  3. Estimated monthly branded searches for The Podglomerate worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  4. Estimated monthly branded searches for Wondery worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Pacific Content worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  6. Estimated monthly branded searches for Caspian Studios worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are ADOPTER Media’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ADOPTER Media’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adopter media

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How the Brand Demand Index is measured

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