Brandwave

ADOPTER Media vs Caspian Studios:Which is more popular?

In September 2026, ADOPTER Media had more branded searches than Caspian Studios among podcast marketing agencies worldwide. ADOPTER Media had about 260 branded searches, while Caspian Studios had 140. ADOPTER Media made up 2% of all podcast marketing agency searches we track, and Caspian Studios accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, ADOPTER Media and Caspian Studios each appeared in two of the five answers. Caspian Studios was mentioned before ADOPTER Media in two out of three answers.

Among podcast marketing agencies worldwide in September 2026

Who do people search for more?

ADOPTER Media, about 86% more searches than Caspian Studios

ADOPTER Media 260 searchesCaspian Studios 140 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

ADOPTER Media in 2 of 5Caspian Studios in 2 of 5

Who does AI recommend more?

Caspian Studios, named ahead of ADOPTER Media in 2 of 3 answers

Caspian Studios first in 2ADOPTER Media first in 1

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Top podcast marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Caspian Studios was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Caspian Studios was listed before ADOPTER Media in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Podglomerate1st
  2. Lower Street2nd
  3. ADOPTER Media2nd
  4. Caspian Studios4th
  5. Wondery–
  6. Audio Up–
  7. Pacific Content–
  8. Sonic Influencer Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADOPTER Media or Caspian Studios more popular in search?

This chart shows how often people search Google for ADOPTER Media and Caspian Studios by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.

ADOPTER Media and Caspian Studios among podcast marketing agencies worldwide, by month

Share of searches by month for ADOPTER Media, Caspian Studios. The figures are in the table below the chart.

View monthly share of searches table
MonthWonderyLower StreetAudio UpADOPTER MediaCaspian StudiosThe PodglomeratePacific ContentSonic Influencer Marketing
Oct 202576.2%18.5%3.4%0.58%0.58%0.31%0.38%0.03%
Nov 202572.1%21.4%4.3%0.54%0.68%0.34%0.54%0.05%
Dec 202571.9%21.4%4.9%0.53%0.53%0.34%0.34%0.05%
Jan 202671.6%21.3%4.3%0.82%1%0.44%0.53%0.05%
Feb 202663%28%5.6%1.1%1.1%0.57%0.57%0.06%
Mar 202654.9%36.6%4.9%1.4%0.94%0.61%0.5%0.06%
Apr 202663.4%28.3%4.6%0.89%1.1%1.1%0.58%0.1%
May 202659.4%32.4%5.3%0.84%0.84%0.54%0.66%0.12%
Jun 202654.5%36.3%5.9%0.94%1.1%0.61%0.47%0.07%
Jul 202655.5%37%4%1.2%1.2%0.62%0.48%0.07%
Aug 202651.1%41.8%3.7%1.3%1.1%0.54%0.39%0.08%
Sep 202650.9%41.7%3%2%1.1%0.85%0.39%0.08%

How has the ADOPTER Media and Caspian Studios comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast marketing agencies worldwide in September 2026?

2 changes

  1. In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%.

  2. Estimated monthly branded searches for Caspian Studios worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ADOPTER Media’s and Caspian Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADOPTER Media

1 branded search term

  • adopter media

Caspian Studios

1 branded search term

  • caspian studios

How the Brand Demand Index is measured

Other head-to-heads among podcast marketing agencies

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